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RollWorks

RollWorks
RollWorks
4.3
Generate more opportunities and close B2B deals faster. Identify your target accounts and engage them with digital display ads and more.
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Published: January 19, 2024

What is RollWorks?

Imagine a platform that helps B2B marketing and sales teams accelerate their revenue growth.

RollWorks offers an account-based marketing solution that allows you to identify your best-fit accounts using proprietary data and machine learning. It enables engagement with buying committees across various channels, ensuring your message reaches the right audience at the right time. It also provides tools to measure and optimize your ABM impact, helping create opportunities faster and turn target accounts into lucrative business outcomes.

RollWorks Demo Video

Which types of organizations is RollWorks best suited for?

Terminus is best suited for mid-market and enterprise B2B companies with complex sales cycles in these industries:

  • Technology: Targets and engages key accounts in the tech sector.
  • Business Services: Identifies and reaches decision-makers in various business services.
  • Financial Services: Customizes ABM strategies for the financial sector.

Which job functions is RollWorks best suited for?

It’s best suited for Marketing, and can also help support Sales and Customer Success.

Notable Features

The RollWorks platform is structured around three core components:

  1. Identification: This feature helps in discovering the best-fit accounts and key buyers, using data and insights to define the ideal customer profile (ICP) and build target account lists.
  2. Engagement: It focuses on engaging accounts through cross-channel campaigns, including account-based ads, retargeting, personalized ads, and sales automation. This allows for lead generation and targeted ABM programs.
  3. Measurement: This aspect involves tracking and optimizing the effectiveness of ABM programs. It includes tools for journey stages tracking, account-based dashboards, campaign analytics, and CRM/marketing automation integration for detailed performance insights.

The notable features of RollWorks include:

  • Account-based advertising: RollWorks specializes in account-based advertising, especially display ads, which allows businesses to target specific accounts and decision-makers within those accounts.
  • Proprietary Data and Machine Learning: For identifying best-fit accounts.
  • Account Scoring: Prioritizes key accounts for targeted marketing efforts.
  • Intent Data: Offers insights on potential customer interests.
  • Engagement Across Channels: Reaches audiences through various platforms.
  • Sales Insights: Provides actionable data to sales teams.
  • Measurement and Optimization Tools: To assess and improve ABM impact.

Price

RollWorks offers three pricing packages for their Account-Based Marketing platform: Standard, Professional, and Ultimate. Each package varies in features:

  1. Standard: Includes account scoring, intent data for 10 topics and 10 accounts, and basic sales insights (10 seats).
  2. Professional: Expands on the Standard package by offering suggestions for best-fit accounts, a broader range of intent signals, and more sales insight seats.
  3. Ultimate: Provides the most flexibility and scale, including the highest number of ICP models, intent topics, and accounts, along with the most sales insight seats.

Additionally, each package comes with different service plan tiers, offering varying levels of support, training, and ad creative options.

Expect RollWorks pricing to start in the tens of thousands of dollars annually. To get detailed pricing information, contact RollWorks directly and discuss your specific needs with their sales team.

Customer Success Stories

Here are several customer success stories for RollWorks:

  1. Dialpad:
    • Use Case: Targeting specific accounts and accelerating the pipeline for new product offerings.
    • Result: 10x lift in site visits, 5x lift in unique visitors, 21x lift in accounts engaged, 87x ROI in sales pipeline influence, 52% faster time to close, 3.25x ROI in closed-won revenue.
  2. Mixpanel:
    • Use Case: Expanded to a digital ABM strategy for growing and evolving ICP.
    • Result: 200% increase in signup volume, 98% increase in LTV sourced from paid channels, 13% increase in CTR from new ads.
  3. Goverlan:
    • Use Case: Targeting higher-value deals with an account-based approach.
    • Result: 40-50 new demo requests per week, generated revenue 15x the initial investment cost, 95% of closed/won deals influenced by RollWorks.

RollWorks Reviews

Read the best RollWorks reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is RollWorks?

RollWorks is a B2B marketing platform that helps businesses identify and engage with their target audience through account-based marketing strategies.

How does RollWorks work?

RollWorks uses data-driven insights and artificial intelligence to identify and target the most relevant accounts for your business, allowing you to personalize your marketing efforts and drive better results.

What are the key features of RollWorks?

RollWorks offers features such as account-based advertising, account-based sales development, account-based data, and account-based analytics to help businesses effectively reach and engage their target accounts.

Can RollWorks integrate with other marketing tools?

Yes, RollWorks can integrate with various marketing tools and platforms, including CRM systems, marketing automation software, and customer data platforms, to streamline your marketing efforts and enhance your overall strategy.

What kind of businesses can benefit from using RollWorks?

RollWorks is designed for larger B2B businesses that want to improve their account-based marketing efforts and drive more targeted and personalized campaigns to reach their ideal customers.

Still have questions? Get in touch

Learn More About RollWorks

Want to learn about RollWorks?
Learn more on their site.

Visit RollWorks

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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