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Referential

Inciting Advocacy. Improve reference management with comprehensive services.

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Last updated: January 7, 2025

What is Referential?

Imagine a service dedicated to enhancing customer marketing and advocacy throughout the full lifecycle of your business relationships.

Referential Inc. specializes in creating strong bonds with clients, boasting an impressive recruitment rate and a team of seasoned consultants. Their expertise covers multiple languages and spans a global presence. They offer strategic support in customer advocacy, helping businesses nurture lasting relationships and enhance their competitive edge through personalized customer stories and connections.

Notable Features

The main services offered by Referential Inc. include:

Customer Advocacy Programs: Developing and managing programs to enhance customer engagement.
Customer References: Sourcing and creating customer references for business support.
Case Studies and Success Stories: Crafting detailed case studies and narratives showcasing customer success.
Customer Content Utilization: Leveraging customer-generated content for marketing and sales purposes.
Global Customer Engagement: Offering services in multiple languages and across various regions.

Referential Inc. offers a tiered training program for customer advocacy practitioners at different career stages. The training includes:

Level 1 – Introduction to Customer Advocacy: For beginners, covering basics of advocacy program design, advocate recruitment, and reference request fulfillment. Prepares for ICCAP I Certification.
Level 2 – Customer Advocacy Program Delivery Essentials: Focuses on managing advocacy teams and program delivery, suitable for those with some experience. Prepares for ICCAP II Certification.
Level 3 – Customer Advocacy Strategy & Management (Coming Soon): For experienced professionals, covering program strategy and management.

Each level includes practical exercises, discussions, and exam preparation.

Customer Success Stories

Laura Naumann, Manager, Customer Marketing at CrowdStrike: Appreciates Referential for enhancing their customer marketing team’s collaboration with sales and regional marketing, meeting reference goals, and creating impactful customer stories to improve conversion rates.
Nicole Vadas, Senior Manager, Customer Advocacy at Docusign: Values Referential as a key advisor in expanding their customer advocacy program, particularly in choosing, implementing, and training for a customer advocacy database.
Abby Atkinson, Senior Director, Customer Marketing at Illumio: Acknowledges Referential’s comprehensive support in successfully running their program, emphasizing their expertise in metrics, recruitment, fulfillment, and creating assets, all following industry best practices.

Learn More About Referential

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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