Best Software Review Platforms

You’ve got user reviews, ratings, and detailed feedback. Plus, comparison tools, market insights, and sometimes even lead generation capabilities. Recently, review sites have been adding AI functionality to summarize what’s been written in the reviews. It’s all about giving you the “inside scoop” on software.

You get user feedback, which helps in making informed decisions. It’s like having a trusted friend (or at least a peer) who’s already tried the product. Plus, as a software vendor, it can boost your product’s credibility and visibility.

There are two main segments of users of software review sites: buyers and sellers.

For software buyers, everyone from IT decision-makers to individual contributors who are part of a software bind decision can often do breed review reviews on software review sites. Basically, anyone who’s in the market for software and wants to make an informed choice.

For software sellers, customer marketers often own the product profile and manage the reviews on software review sites. other teams that can own this are product marketing,  growth marketing, startup founders, and analyst relations at big companies.

It’s pretty straightforward. You set up your vendor profile, encourage your users to leave reviews, and start leveraging the insights. It’s like planting seeds and watching your garden grow.

G2 is great for its comprehensive category coverage and site traffic. TrustRadius is known for in-depth reviews and a rigourous process. PeerSpot is strong in niche markets like IT, DevOps, and Cybersecurity. Gartner Peer Insights offers credibility with its brand (Gartner, the largest tech analyst firm). Gartner Digital Markets is a collection of multiple review sites with vendor offerings catering to lead gen. Each has its own “secret sauce.”

For more detailed analysis of these software review sites, see “10 Best Software Review Sites [2024].” From there, you could read even more detailed posts on each specific review site.

It varies. G2, TrustRadius, and PeerSpot can range from a few thousand to tens of thousands annually, depending on the package. Gartner Peer Insights does not offer a direct paid option at this time. Gartner Digital Markets offers a paper click auction similar to that of Google ads (they have also recently introduced buyer intent data and licensed content options similar to the other software a few sites). Always best to get a quote tailored to your needs.

In my 10+ years of experience as a B2B software marketer, I have first-hand experience with software review sites and their vendor offerings. I share what I’ve learned about them throughout all of the content on b2bsoftwarereviews.com. should you have any specific questions about them, feel free to reach out and contact me.