Best Digital Adoption Platforms

Key features include:

• In-app guidance: Tooltips, walkthroughs, and tutorials.
• User analytics: Track user behavior and engagement.
• Feedback collection: Surveys and feedback forms.
• Segmentation: Target specific user groups with tailored messages.

Main benefits? Easy:

• Improved user onboarding: Get users up to speed quickly.
• Increased engagement: Keep users coming back.
• Reduced churn: Happy users stick around.
• Better user insights: Know what’s working and what’s not.
• Enhanced support: Less need for customer support.

Who’s using these? Typically:

• Product managers: To improve user experience.
• Marketing teams (especially product markers): To drive engagement.
• Customer success teams: To ensure users are happy.
• Developers: To reduce support tickets and ultimately build a better product.

Implementing a DAP? The hardest part is, arguably, getting the cross-functional agreement on how to use it in your software.  There’s a bit of a learning curve, but once you get the hang of it, it’s smooth sailing. Most platforms offer robust support and documentation to help you get started.

Comparing them? Here’s the scoop:

• Appcues: Great for non-technical users, easy to set up.
• Pendo: Strong analytics, good for larger teams.
• Intercom: More of a customer messaging platform with DAP features.

Cost? It varies. Ballpark:

• Appcues: Starts around $249/month.
• Pendo: Custom pricing, usually higher.
• Intercom: Starts at $87/month, but can get pricey with add-ons.