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Appcues

Appcues
Appcues
User onboarding is just the beginning. Empower your team to measure and improve product adoption—without a developer. Create personalized user experiences without coding.
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Published: January 19, 2024

What is Appcues?

Imagine a tool that empowers you to create engaging onboarding and feature adoption experiences for your product users, without needing extensive technical know-how.

Appcues offers a user-friendly platform to design and deploy in-app guides, tips, and interactive elements, enhancing the user experience and product adoption process. This platform caters to various needs, such as improving user activation, conversion, and retention through personalized, targeted content.

Appcues Demo Video

Which types of organizations is Appcues best suited for?

Appcues is a user onboarding and product adoption platform that helps SaaS companies improve user engagement and retention.

Which job functions is Appcues best suited for?

Appcues is well-suited for various roles:

  1. Growth: Supports user engagement and retention strategies.
  2. Product Management: Aids in deploying in-app experiences to improve product usability.
  3. Product Marketing: Enables targeted in-app marketing campaigns.
  4. Customer Marketing: Facilitates personalized communication with users.
  5. Customer Success & Support: Enhances support efforts with interactive guides and feedback tools.

Use Cases

Appcues focuses on six main use cases:

  1. User Onboarding: Enhancing the new user experience with interactive guides.
  2. Feature Adoption: Encouraging users to utilize new and existing features.
  3. Insights: Providing analytics to understand user behavior and product interaction.
  4. NPS & Surveys: Gathering feedback through Net Promoter Score surveys and custom questionnaires.
  5. Announcements: Communicating updates and news directly within the app.
  6. Mobile Adoption: Extending similar functionalities to mobile platforms for a comprehensive user engagement strategy.

Price

Appcues has three pricing plans:

  • Essentials Plan: Ideal for startups and small businesses, starting at $249 per month (paid annually) for up to 2,500 monthly active users​​.
  • Growth Plan: Suitable for teams at high-growth companies, starting at $879 per month (paid annually), also for over 2,500 monthly active users​​.
  • Enterprise Plan: Tailored for multiple products or enterprises, with pricing available upon request. Enterprise contracts are annual and offer more flexible terms​​.

Customer Success Stories

  1. GetResponse: Implemented new user onboarding flows using Appcues, resulting in a 60% increase in activation rate​​.
  2. Litmus: Increased feature adoption by up to 22X by using Appcues for quickly executing dozens of experiments​​.
  3. Appointlet: Increased their free-to-paid conversion by 210% within three months using Appcues’ checklists to onboard new users​​.

Appcues Reviews

Read the best Appcues reviews by verified users here:

Note: review counts as of January 11th, 2024.

Frequently Asked Questions

What is Appcues?

Appcues is a user onboarding and product adoption platform that helps businesses create personalized experiences within their web and mobile apps.

How does Appcues work?

Appcues works by allowing businesses to easily create and customize in-app messages, tooltips, and modals to guide users through their app and improve user engagement.

Can Appcues integrate with other software?

Yes, Appcues offers a range of integrations to enhance its functionality and user experience. These integrations cover various categories like Analytics, Customer Data Platforms, Collaboration, CRM, Marketing Automation, and more. They are designed to facilitate data management, personalized communication, and productivity. Popular integrations include tools for analytics, data management, and marketing automation. The platform also supports native integrations, Zapier-powered integrations, and webhooks to accommodate diverse needs and goals.

Is Appcues suitable for small businesses?

Yes, Appcues caters to businesses of all sizes, including small businesses, by offering flexible pricing plans and scalable features to meet their specific needs.

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Learn More About Appcues

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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