What is Customer Marketing & Advocacy Courses?

Customer Marketing & Advocacy might be a small niche, but multiple CMA course options are still available.

Given that many CMA professionals are on “teams of 1”, these courses can be invaluable to ensure that you employ CMA best practices in your role for your organization.

Golden Nugget Review Mining System Golden Nugget Review Mining System
Online reviews from real buyers—your own or a competitor’s—are a goldmine of insight. This course helps you find and action them.
Measuring the ROI of Advocacy Measuring the ROI of Advocacy
Measuring the ROI of Advocacy. Teaches Customer Marketing & Advocacy professionals how to measure the impact of their work.
CAP Certification CAP Certification
Customer Advocacy in Practice (CAP) Workshop & Certification series. Get actionable ideas, real-world examples and expert insights in CMA.
ICCAP Certification ICCAP Certification
Committed to promoting excellence and accountability in the customer advocacy industry. Offers professional certifications in customer advocacy.

Benefits of Customer Marketing & Advocacy Courses

The main benefits are:

  1. Boost Customer Loyalty: Turn customers into brand advocates.
  2. Professional Credibility: Certifications add weight to your resume.
  3. Data-Driven Decisions: Measure and optimize your advocacy efforts.
  4. Increase Revenue: Advocacy drives sales when done right.

Who uses Customer Marketing & Advocacy Courses

They’re mainly for beginner and intermediate Customer Marketing & Advocacy Professionals.

These courses help folks who are new-ish to a Customer Marketing role.

Pricing: the cost of Customer Marketing & Advocacy Courses

The typical price varies, but depending on the course and certification level, you’re looking at anywhere from free to a couple of thousand dollars.

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

How would you rate this category overview?
1-Stars
1-Stars
2-Stars
2-Stars
3-Stars
3-Stars
4-Stars
4-Stars
5-Stars
5-Stars
Arrow-up