Key offerings of the best Customer Advocacy Consultancies
The main service offerings from these consultancies tend to be:
- Strategic planning—figuring out how to start, build, and grow your advocacy program.
- Program management—running the customer advocacy programs, like reference management, review generation, and customer referral programs.
Additional offerings include:
- Platform consulting (advice on customer marketing technology).
- Temporary staffing (like covering for mat and pat leaves).
- Education (offering courses on customer marketing).
Benefits of Customer Advocacy Consultancies
The main benefits of these consultancies is that they provide the niche CMA expertise to guide your program to a place where it can find and develop more advocates to help grow your business.
When your customers vouch for you, the trusted voice of the peer is second to none with today’s buyers.
Plus, it boosts your sales pipeline and shortens sales cycles.
Who uses Customer Advocacy Consultancies
Typically, larger B2B companies with complex sales cycles, like tech firms. Basically, anyone who needs to build strong, trust-based relationships with their customers.
Implementation of Customer Advocacy Consultancies
Unlike implementing a customer marketing platform, getting started with Customer Advocacy Consultancies is relatively easy.
You’ll need to spend a few calls bringing them up to speed on your company and the current state of your customer marketing and advocacy, but once you’ve done that, it really comes down to how much you want to outsource to them (typically, the more you do, the more you’ll pay.)
Comparing Customer Advocacy Consultancies
How do they compare?
Captivate Collective is great for strategic CMA planning and execution. Advocacy Maven excels in content creation. Porter Consulting can combine customer marketing with broader marketing and sales consulting.
Each has its own flavor, so it depends on what you need most.
Pricing: the cost of Customer Advocacy Consultancy
How much does it cost? It’s all over the place.
For example, Captivate Collective’s “Advocacy Platform Optimization” starts at $7,500 and its “Advocacy Foundation Package” is $28,750.
Reviews use case for Customer Advocacy Consultancies
Customer Advocacy Consultancies can run user review generation campaigns and programs for you.
For example, Alexie Glover runs several review programs for clients through Porter Consulting and her own consultancy, Frank Advocacy.
