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Apollo.io

Apollo.io
Apollo.io
Helping sales teams find their ideal buyers and convert them into customers. Access a B2B contact database of over 265M contacts.
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Published: January 19, 2024

What is Apollo.io?

Imagine a platform that simplifies your sales and marketing processes by providing comprehensive data intelligence and engagement tools.

Apollo.io is designed to enhance your outreach and lead generation efforts. Its vast database lets you access detailed information on millions of companies and professionals. The platform integrates seamlessly with your existing CRM, allowing you to manage contacts and track interactions efficiently. Apollo.io offers automated email sequencing, helping you to personalize your communication and engage with prospects effectively. Its analytics feature provides insights into campaign performance, enabling you to make data-driven decisions for optimizing your strategies.

Whether you’re a small business or a large enterprise, Apollo.io aims to support your growth by offering tools tailored for effective and informed business development.

Apollo.io Demo Video

https://youtu.be/TGmWGiSjqgs?si=HgMo3utZMNubKFKL

Which types of organizations is Apollo.io best suited for?

Apollo.io is particularly well-suited for B2B companies across various industries looking to improve their sales, marketing, and business development efforts.

It’s ideal for organizations that need robust lead generation, CRM data enrichment, and sales engagement tools. Companies focused on targeted outreach, data-driven marketing, and efficient sales process automation will find Apollo.io’s features highly beneficial.

The platform’s scalability and pricing also make it suitable for companies of all sizes, large and small.

Which job functions is Apollo.io best suited for?

Apollo.io targets three key roles:

  1. Sales and Business Development: It provides tools to generate more opportunities with minimal effort, focusing on efficiency and effectiveness in sales processes.
  2. Founders: The platform offers a comprehensive tool for growth, hiring, and analytics, aiming to be a one-stop solution for business leaders in managing and expanding their operations.
  3. Marketing: Apollo.io assists in growing the marketing funnel with automation tools and focuses on maximizing Marketing Qualified Leads (MQLs), enhancing the overall marketing strategy.

Use Cases

Apollo.io offers three main use cases:

  1. Find Leads: It provides access to a large and accurate B2B database for finding potential leads.
  2. Enrich CRM: The platform offers automatic synchronization and enrichment of data in your CRM system.
  3. Engage & Close: Apollo.io provides comprehensive tools for building and closing sales pipelines, supporting the entire sales process from engagement to deal closure.

Notable Features

Apollo.io’s notable features include:

  1. Prospect & Enrich: Offers a vast B2B database with over 275 million contacts and 65+ filters for targeted lead generation and automatic CRM data enrichment.
  2. Engage: Provides comprehensive sales engagement tools for building and closing pipelines, including sequences, emails, calls, social, and task management.
  3. End-to-End Workflows: Features AI-powered automation for efficient data movement and management.
  4. Sales Intelligence: Enables targeting of verified contacts with detailed filters.
  5. Scoring & API: Offers lead scoring and API access for enhanced data usability.
  6. Security & Compliance: Ensures GDPR compliance, SOC 2 Type 1, and ISO 27001 certifications.

 

Price

Apollo.io has three main pricing plans ranging from $0 to $99, with various features and benefits across different plans.

  • Plans:
    • Free Plan: Offers limited features.
    • Basic Plan: Around $24 per month.
    • Professional Plan: Approximately $49 per month.
    • Other Plans: Include options priced at $47, $97, and $79 per month, or annual billing options with different pricing.
  • Features: Apollo.io offers a range of features like search filters, technology tracking, lead scoring, and sequence automation, suitable for different business sizes and needs​​​​​​​​​​.

Customer Success Stories

Here are several customer success stories for Apollo.io:

  1. SafetyWing (via Revenue Precision)
    • Use Case: Scaling outbound sales and implementing Apollo.
    • Result: 71% cost savings, 18% more meetings, and over $7M in revenue.
  2. Ashby
    • Use Case: Launching outbound motion.
    • Result: Quadrupled meetings.
  3. Customer.io
    • Use Case: Increasing Sales Qualified Leads (SQLs).
    • Result: 70% increase in SQLs after implementing Apollo.

Apollo.io Reviews

Read the best Apollo.io reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is Apollo.io?

Apollo.io is a comprehensive sales engagement platform that helps businesses generate leads, manage contacts, and automate sales processes.

How does Apollo.io help with lead generation?

Apollo.io provides a database of millions of verified contacts, allowing businesses to find and reach out to potential leads more effectively.

Can Apollo.io integrate with other CRM systems?

Yes, Apollo.io offers seamless integration with popular CRM systems like Salesforce, HubSpot, and Microsoft Dynamics, ensuring smooth data transfer and workflow automation.

Does Apollo.io provide any analytics or reporting features?

Yes, Apollo.io offers advanced analytics and reporting capabilities, allowing users to track and measure the success of their sales and marketing efforts.

Is Apollo.io suitable for small businesses?

Yes, Apollo.io caters to businesses of all sizes, offering scalable solutions that can be tailored to meet the specific needs and budgets of small businesses.

Still have questions? Get in touch

Learn More About Apollo.io

Want to learn about Apollo.io?
Learn more on their site.

Visit Apollo.io

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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