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AB Tasty

AB Tasty
AB Tasty
4.4
The customer experience optimization company. Build end-to-end experiences that drive growth across all digital channels.
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Published: January 19, 2024

What is AB Tasty?

Imagine a platform where marketing, product, and engineering teams collaborate to enhance user experiences across digital channels.

AB Tasty offers tools for web experimentation, personalization, feature experimentation, and more. It uses AI and machine learning for data collection and reporting, aiming to improve website, app, and software experiences.

This approach facilitates testing new features, integrating user feedback, and managing feature releases, all while focusing on increasing engagement, conversions, and overall customer satisfaction.

AB Tasty Demo Video

Who is AB Tasty best suited for?

AB Tasty is best suited for marketing, product development, and engineering teams looking to optimize user experiences on digital platforms.

This includes professionals interested in web experimentation, personalization, and feature management. The platform’s AI and machine learning capabilities make it ideal for those looking to integrate data-driven decision-making into their web, app, and software development processes.

Notable Features

Here’s a brief summary of the most notable features of AB Tasty:

  • Web Experimentation: A/B testing and multivariate testing with low-code/no-code approach.
  • Personalization: Audience builder and AI-based segmentation for personalized experiences.
  • Feature Experimentation: Server-side A/B testing, optimization for mobile apps and connected devices.
  • Rollouts: Feature flag and release management platform with progressive delivery and rollback capabilities.
  • Search: AI-powered search with personalized results and Guided Selling.
  • Recommendations: AI-powered product recommendations.
  • Core Capabilities: Emphasis on AI and machine learning, data collection, and reporting.

Price

The pricing for AB Tasty is not publicly available.  You should visit their website and contact them directly to get more pricing info.

Customer Success Stories

Here are three customer success stories for AB Tasty:

  1. Clarins
    • Use Case: Global e-commerce optimization through agile experimentation across 30 markets.
    • Result: 585% year-over-year increase in revenue for Ireland with the “Wheel of Fortune” experiment.
  2. Shiseido
    • Use Case: E-commerce experience optimization for Shiseido and NARS in EMEA.
    • Result: 129% increase in mobile clicks and 159% increase in desktop clicks for a specific test.
  3. Shiseido (French Market)
    • Use Case: Revamped virtual try-on button in France.
    • Result: 95% increase in clicks and 73% increase in “add to cart” clicks.

 

AB Tasty Reviews

Read the best AB Tasty reviews by verified users here:

Note: review counts as of Jan 1st, 2024.

Learn More About AB Tasty

Want to learn about AB Tasty?
Learn more on their site.

Visit AB Tasty

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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