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VWO

Increase website conversions by gathering actionable user insights, hypothesizing ideas, and A/B testing them with VWO. Migrate from Google Optimize quickly.

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Published: January 19, 2024

What is VWO?

Imagine a digital platform where you can analyze and optimize your website’s user experience.

VWO offers a range of tools for A/B testing, understanding visitor behavior, and personalizing web content. It’s designed to help businesses of all sizes enhance their digital presence by making informed decisions based on user data and insights.

VWO Demo Video

Who is VWO best suited for?

VWO is best suited for businesses and marketers who aim to enhance their website’s performance through data-driven decision-making.

It’s particularly valuable for optimizing user experience, increasing conversion rates, and understanding customer behavior. The tools offered by VWO, such as A/B testing, heatmaps, and session recordings, are ideal for teams focusing on website optimization, user experience design, and digital marketing strategies.

Use Cases

VWO provides tailored solutions for different industries:

eCommerce: Enhance user experience and conversion rates on e-commerce platforms.
SaaS: Optimize software-as-a-service products for better user engagement and retention.
eLearning: Improve online learning platforms for increased user interaction and course completion rates.
Media/Publication: Enhance content delivery and engagement on media and publication websites.
Enterprises: Large-scale optimization for diverse digital properties of enterprise-level companies.

Notable Features

Here are some notable features of VWO:

A/B Testing: Test different versions of web pages to determine which performs better.
Heatmaps: Visualize where users click, move, and scroll on a page.
Session Recordings: Record and replay user sessions to understand behavior.
Conversion Optimization: Tools to increase website conversion rates.
Funnel Analysis: Identify and fix leaks in conversion funnels.
Form Analytics: Analyze how users interact with forms.
Surveys and Feedback: Collect direct user feedback on the website.
Segmentation: Tailor website experiences based on user segments.

Price

VWO Testing – Web offers four plans:

Starter: Free. Includes A/B Testing, Split URL Testing, Mobile Website Testing, and limited features. Unlimited experiments but limited in variations and goals/metrics.
Growth: CA$475/month, billed annually. Expands on Starter with unlimited variations and goals/metrics, advanced targeting, elements library, and chat support.
Pro: CA$1,094/month, billed annually. Adds Multivariate Testing, Multi-Browser QA, advanced targeting, and phone support.
Enterprise: CA$1,915/month, billed annually. Comprehensive features including Personalized Text, Widget Library, Behavioral Targeting, SSO, API access, and dedicated account management.

Pricing is based on Monthly Tracked Users (MTU) with various ranges. Special discounts are available for Google Optimize 360 customers.

Customer Success Stories

Here are three customer success stories for VWO:

GoodwillFinds: Increased clicks on the add-to-cart button by A/B testing the product page, leading to improved user engagement and potential sales increases.
SelectHub: Uplifted their purchase rate and customer engagement by testing different versions of their product pages, demonstrating enhanced user experience and conversion rates.
Orah: By testing its homepage for new visitors, Orah increased demo requests, highlighting the effectiveness of targeted user experience optimization.

VWO Reviews

Read the best VWO reviews by verified users here:

Note: review counts as of Jan 1st, 2024.

Learn More About VWO

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Learn more on their site.

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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