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Qualtrics

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Qualtrics Experience Management (XM) helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. Know what people need, when they need it, and deliver it every time.

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Published: January 19, 2024

What is Qualtrics?

Imagine a platform where you can delve into the heart of customer and employee experiences, uncovering vital insights that guide you in shaping engaging digital and physical interactions.

Qualtrics offers software that helps businesses understand and optimize these experiences, providing tools for market research, employee engagement, and customer feedback. Their suite of products is designed to assist in various aspects of experience management, aiding organizations in making informed decisions and fostering growth.

Who is Qualtrics best suited for?

Qualtrics is best suited for organizations looking to gain insights into customer and employee experiences.

It’s ideal for businesses and institutions interested in market research, customer satisfaction, and employee engagement. The platform provides tools for gathering and analyzing feedback, making it valuable for companies focused on improving customer service, enhancing product offerings, or boosting employee morale.

Additionally, academic researchers and students can utilize Qualtrics for surveys and research projects, making it a versatile tool for various professional and educational purposes.

Use Cases

Some of the most popular use cases for Qualtrics:

Customer Experience: Helps businesses understand and improve how customers interact and feel about their products and services.
Employee Experience: Assists in assessing and enhancing the overall workplace environment and employee satisfaction.
Employee Exit Interviews: Provides tools for conducting insightful exit interviews to understand why employees leave and how to improve retention.
Net Promoter Score: Facilitates measuring customer loyalty and predicting business growth through customer feedback.
Voice of Customer: Enables capturing and analyzing customer feedback to improve products, services, and overall customer satisfaction.

Notable Features

The notable products of Qualtrics are:

XM for Customer Frontlines: Tools to enhance digital experiences, improve customer care, and provide insights for physical locations.
XM for People Teams: Software for engaging teams, improving managerial effectiveness, and making informed decisions about employees.
XM for Strategy & Research: Resources for market research, user experience studies, and brand tracking.
XM Platform: A central platform for managing various aspects of experience management.

Price

The pricing for the Qualtrics XM Platform is not publicly available. To get detailed pricing information, it is recommended to contact Qualtrics directly and discuss your specific needs with their sales team.

Customer Success Stories

Here are several customer success stories for Qualtrics:

Under Armour: Utilized Qualtrics to develop breakthrough products.
Stance: Redesigned a simple experience into a conversation starter using Qualtrics.
Goldman Sachs: Optimized employee benefits and improved manager effectiveness with Qualtrics.

Qualtrics Reviews

Read the best Qualtrics reviews by verified users here:

Note: review counts as of January 14th, 2024.

Learn More About Qualtrics

Want to learn about Qualtrics?
Learn more on their site.

Visit Qualtrics

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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