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Omnisend

Omnisend
Omnisend
4.6
Marketing automation built for ecommerce. Increase your sales, not your workload. Get better ROI with email & SMS.
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Published: January 19, 2024

What is Omnisend?

Imagine a platform designed for e-commerce marketing that enhances your engagement with customers through email, SMS, and web push notifications.

Omnisend offers a suite of tools focused on automating your marketing efforts, providing you with the means to grow your audience, create effective campaigns, and drive sales more efficiently.

Omnisend Demo Video

Who is Omnisend best suited for?

Omnisend is particularly well-suited for e-commerce businesses looking to enhance their marketing strategies.

It offers a comprehensive suite of email, SMS, and web push notifications tools, making it ideal for online retailers and marketers who want to automate and optimize their customer engagement.

Use Cases

There are five main use cases or channels with Omnisend:

  • Email Marketing: Creating targeted and shoppable emails with easy-to-use templates and automated workflows.
  • SMS Marketing: Implementing text marketing for e-commerce with pre-built email and SMS automation.
  • Web Push Notifications: Engaging instant shopper retargeting with high open and click-through rates.
  • Google Customer Match: Retargeting contacts on Google with integrated segments.
  • Facebook Custom Audiences: Optimizing Facebook retargeting with built-in segment synchronization.

Notable Features

The most notable features of Omnisend, as outlined on their website, include:

  • Email Marketing: Build better customer relationships.
  • SMS Marketing: Text customers globally.
  • Web Push Notifications: Instant customer retargeting.
  • List Building: Grow audience and reach.
  • Automation: Pre-built automations for efficiency.
  • Campaign Creation: Engage subscribers with on-brand emails.
  • Email Campaign Templates: Easy creation with no coding.
  • Customer Data Segmentation: Personalize messages and improve targeting.
  • Popups & Forms: Capture and convert new subscribers.
  • Reporting Tools: Track and learn what’s working.
  • Omnichannel Marketing: Combine email, SMS, and other channels.
  • Integration with E-commerce Platforms: Seamless connection.

Price

Omnisend’s pricing varies based on the features included:

  1. Free: $0 per month
    • Up to 250 contacts, 500 emails/month, up to 60 SMS
    • Includes basic features like email templates, segmentation, and reports
  2. Standard: Starting at $16 per month
    • Up to 500 contacts, 6,000 emails/month, up to 60 SMS
    • Includes everything in Free, plus 24/7 chat and live support, and more
  3. Pro: Starting at $59 per month
    • Up to 2,500 contacts, unlimited emails, up to 3,933 SMS/month
    • Includes everything in Standard, plus advanced reporting, 24/7 priority support​​.

You can get started for free on Omnisend.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are a few Omnisend customer success stories:

  1. Vape Superstore
    • Use case: Switched to Omnisend for SMS marketing, integrating it with their existing email strategy.
    • Result: 32% signup rate with Omnisend, a 77% increase in signup rates, and 80% of website traffic on mobile.
  2. 123Presets
    • Use case: Improved email deliverability and marketing strategy after facing challenges with Mailchimp.
    • Result: Doubled revenue, 600% increase in average click rates, and 62.3% increase in average open rates.
  3. Naked & Famous Denim
    • Use case: Needed an easy-to-use e-commerce platform for better reach and engagement. Switched from Mailchimp to Omnisend for its robust email marketing capabilities and Shopify integration.
    • Results: 3190% increase in revenue-per-email for customer feedback messages, 19.75% of email marketing revenue generated through automation, and a $6.33 revenue-per-email for abandoned cart series. Also saw notable improvements in customer reactivation and welcome campaigns and enhanced customer engagement and feedback, leading to improved sales and customer experience.

Omnisend Reviews

Read the best Omnisend reviews by verified users here:

Note: review counts as of Jan 3rd, 2024.

Frequently Asked Questions

What is Omnisend?

Omnisend is a marketing automation platform that helps businesses streamline their email and SMS marketing campaigns.

How does Omnisend differ from other marketing automation tools?

Omnisend stands out with its user-friendly interface, advanced segmentation options, and omnichannel capabilities, allowing businesses to reach customers through multiple channels.

Can Omnisend integrate with other e-commerce platforms?

Yes, Omnisend integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce.

Does Omnisend offer personalized email and SMS marketing features?

Yes, Omnisend provides advanced personalization options, allowing businesses to send targeted and customized messages to their customers based on their behavior and preferences.

What kind of analytics and reporting does Omnisend provide?

Omnisend offers comprehensive analytics and reporting features, providing businesses with insights into email and SMS campaign performance, customer engagement, and conversion rates.

Still have questions? Get in touch

Learn More About Omnisend

Want to learn about Omnisend?
Learn more on their site.

Visit Omnisend

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Author

  • Joe Kevens B2B SaaS Reviews

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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