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Motion

Motion
Motion
Creative analytics for growth teams. Bridge the gap between media buyers and creatives.
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Published: January 19, 2024

What is Motion?

Imagine a tool that empowers your creative team with insightful data, enabling them to make informed decisions for producing high-converting ads.

Motion provides an intuitive platform for identifying key drivers of creative performance and translating insights into visual reports understandable by the whole team. It facilitates sharing these learnings, guiding your team’s creative production process without guesswork.

Trusted by numerous teams, Motion is designed to enhance collaboration between data and creatives, leading to more effective paid social ad campaigns.

Which job functions is Motion best suited for?

Motion is tailored for different roles:

  • For Management: It provides data-driven insights for strategic decisions, optimizing creative ad performance.
  • For Creative Strategists: The tool aids in understanding what drives ad success, enhancing creative strategies.
  • For Media Buyers: It helps in analyzing ad performance, guiding better buying decisions.
  • For Designers & Creatives: Motion offers data to inform creative processes, leading to more effective ad designs.

Who is Motion best suited for?

Motion is best suited for:

  • Full-funnel marketing agencies like ATTN Agency, enhancing their clients’ ad performance.
  • Individual creative designers, using Motion for data-driven ad design.
  • Digital marketing agencies like Run DMG and Boomn, focusing on creative tests and data-first decisions.
  • Retail brands like Cuts Clothing, integrating creative processes into team culture.
  • Digital marketing experts like Foxwell Digital, employing creative analysis for strategy development.

Notable Features

Motion offers several notable features for optimizing paid social ads:

  1. Identify Key Drivers of Creative Performance: It groups ads by common attributes for actionable insights.
  2. Translate Insights into Visual Reports: Provides easily understandable creative reports for the entire team.
  3. Direct Creative Production: Captures and shares learnings to guide the creative process efficiently.
  4. Bridges the Gap Between Teams: Aims to bring together management, creative strategists, media buyers, and designers for collaborative efforts.

Motion’s integration features include:

  • Unified Ad Accounts: Integrates with Meta, TikTok, YouTube for combined data analysis.
  • Google Analytics Integration: For enriched data analysis and cross-platform insights.
  • Northbeam Integration: Enhances data analysis capabilities.
  • Visual Breakdowns: Easy access to performance metrics in visual format.
  • Attribute Grouping: Groups ads by various attributes for better analysis.
  • Easy Report Sharing: Simplifies the process of sharing insights and reports.

Price

Motion offers three pricing plans:

  1. Starter Plan: Priced at $99 per month, it’s designed for individuals starting with creative reporting. It includes connection to one ad account, one member, unlimited guests, and analysis of up to $50k per month in ad spend.
  2. Plus Plan: For teams aiming to improve their creative workflow, priced at $349 per month. It offers connections to up to 5 ad accounts, 2 members, unlimited guests, and analysis of up to $250k per month in ad spend.
  3. Business Plan: A custom plan tailored for companies, offering unlimited ad accounts, members, guests, ad spend analysis, and new custom tagging features.

A 14-day free trial is available for the Starter and Plus plans, with no credit card required.

Motion for Enterprise is tailored to large, complex organizations seeking a collaborative hub for creative workflows. It focuses on bridging the gap between media buyers and creatives, promoting a performance-driven creative approach. The package includes personalized onboarding, implementation support, an ongoing success program, and monthly strategy sessions.

Customer Success Stories

Here are three Motion customer success stories:

  1. Alysha Boehm, a Creative Designer
    • Use Case: Used Motion to build data-driven ads.
    • Results: Achieved enhanced creative strategy and efficiency by utilizing creative analytics for better conversions and more informed strategic decisions.
  2. Gil David, Founder of Agency Run DMG
    • Use Case: Leveraged Motion for developing creative strategies with clients.
    • Results: Improved creative workflow and strategic decision-making by analyzing top-performing ads and landing page performance.
  3. Kyle Lawrence, Director of Acquisition for Cuts Clothing
    • Use Case: Utilized Motion for marketing and creative strategies.
    • Results: Enhanced decision-making in creative development by monitoring ad effectiveness and influencer performance using Motion’s reports.

Motion Reviews

As of January 12th, 2024, there are no reviews of Motion by verified users on review sites. 

Learn More About Motion

Want to learn about Motion?
Learn more on their site.

Visit Motion

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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