Metadata.io Reviews Roundup & Summary 2024

Frequently Asked Questions

What is Metadata.io?

Metadata.io is an AI-powered marketing platform that automates the creation and optimization of digital advertising campaigns.

How does Metadata.io work?

Metadata.io uses machine learning algorithms to analyze data and generate targeted advertising campaigns across various channels, optimizing them in real-time for maximum performance.

What are the key features of Metadata.io?

Metadata.io offers features like automated campaign creation, audience targeting, real-time optimization, A/B testing, and detailed analytics to help businesses achieve their marketing goals.

Is Metadata.io suitable for all types of businesses?

No, in general, Metadata.io caters to midsize and large businesses.

Can Metadata.io integrate with other marketing tools and platforms?

Yes, Metadata.io seamlessly integrates with popular marketing tools and platforms like Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, Marketo, and more, allowing for a streamlined marketing workflow.

Still have questions? Get in touch

Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

Metadata.io Reviews - Summarized

Based on my 2 years of experience as an admin and user of Metadata, here’s how I would rate certain areas:

Ease of use: 3.9 out of 5. Metadata is a robust tool that’s best suited to paid ad experts at large companies who can dedicate lots of time on it. I found the demo of Metadata really impressive because of all that it could do, but as a customer, we found it hard to replicate some of what was demonstrated.
Customer Support: 4.7 out of 5. Our two Metadata CSMs are lovely and always willing to help. While their knowledge of paid ads was a more from B2C to B2B, they still managed to provide helpful recommendations (though it’d be prudent to question them yourself to determine if it makes sense for your business.)
Features: 4.2 out of 5. Metadata offers many features, especially with ad reporting. In my opinion, the best feature if meta match, which enables you to have B2B-level targeting on B2C social channels like Meta and Instagram.
Value for money: 4 out of 5. In my opinion, the full Metadata platform is expensive and I would only give it 3.5 of out 5 for value for money. I found it was difficult to justify the overhead cost of an ad platform that was >10% of our ad spend while we struggled to optimize our ads for the right results (struggled to get past optimizing for low-cost but low-quality leads that didn’t convert well.) However, I would give their Meta Match standalone solution a 4.5 of out 5 for value for money because you get their best feature for less than 1/5th of the full platform fee.

Customer Success Stories

Here are several Metadata.io customer success stories:

LaunchDarkly
- Use Case: Feature management platform for software development.
- Result: Enhanced efficiency and cost allocation, and improved attribution accuracy, leading to more informed decisions and optimized marketing strategies.
Fivetran
- Use Case: Data integration.
- Result: Created 1,400 opportunities, generated $6M in pipeline, 94 closed-won deals, automated 6,967 hours of work, and saved $535,604 from automating manual work.
Gainsight
- Use Case: Customer Success platform provider.
- Result: Created a $4.8M pipeline, automated 437 hours of work, and achieved a 10.4X return on investment.