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Laudable

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Find customer proof and advocates hiding in your call recordings and use them to grow (YC S21). Scale customer testimonial videos by making 8 or more interviews per year in an annual SaaS subscription.

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Last updated: May 31, 2024

What is Laudable?

Imagine having a subscription to a video customer testimonial service to create new social proof consistently.

Laudable is a platform that uncovers customer proof from call recordings, allowing businesses to auto-generate case study assets, drive more G2 reviews, and increase sales win rates. It offers two primary services: integrating with existing data sources like Gong and Chorus to create content from customer interactions and providing remote video production services for polished, professionally edited video testimonials.

With Laudable, businesses can find and repurpose happy customer moments, build competitive landing pages, and produce branded content for paid ads and social media, making customer advocacy a central part of their marketing strategy.

Laudable Demo Video

Who is Laudable best suited for?

Laudable is best suited for B2B (Business-to-Business) companies that are looking to leverage customer testimonials and case studies in their marketing strategies. The platform is particularly beneficial for businesses that want to:

Discover and highlight positive customer feedback from existing data sources like call recordings.
Create compelling marketing materials, such as video testimonials and audiograms, to enhance their online presence and advertising campaigns.
Build and improve their landing pages with customer-driven content.
Increase their sales win rates by using customer testimonials to validate their products or services.

This focus on customer testimonials makes Laudable an effective tool for businesses seeking to strengthen their brand and market position through authentic customer advocacy.

Reviews Use Case

Laudable has a very cool new feature, a G2 review generator.

In theory, it could generate reviews on any user review site.

Notable Features

The most notable features of Laudable include:

Customer Proof Discovery: It finds valuable customer feedback hidden in call recordings, helping to surface key moments for marketing use.
Auto-Generation of Case Study Assets: Automatically creates materials for case studies from customer interactions.
Integration with Data Sources: Connects with tools like Gong and Chorus to gather and repurpose customer interaction data.
Remote Video Production Services: Offers services to produce high-quality, professional video testimonials remotely.
Professionally Edited Videos: Delivers polished, branded, and designed customer story videos.
Content Creation for Various Platforms: Generates customer testimonials for use in paid ads, landing pages, and social media, including audiograms.

These features are designed to help B2B companies effectively leverage customer testimonials and case studies in their marketing and sales strategies.

Pros and Cons

Here are the top 3 pros and cons of Laudable:

Pros:

Efficient Production Process: With a turnaround time of 10 to 21 days, Laudable offers a quick and efficient process for producing high-quality video testimonials.
Quality and Professionalism: The platform captures footage in 4k or 1080 resolution and provides professionally edited, branded, and animated videos.
Ease of Use for Interviewees: The process is designed to be fast and painless for participants, requiring minimal time commitment.

Cons:

Cost: The annual plans, ranging from $22,500 to $48,000, might be expensive for smaller businesses or startups.
Device Limitations: The requirement for recent smartphones (iPhone 8 or newer, recent Android devices) may limit the pool of potential interviewees.
Dependence on Customer Participation: The effectiveness of the service hinges on the willingness and availability of customers to participate in interviews, which may not always be guaranteed.

These points should be considered in the context of your specific business needs and resources.

Price

Laudable offers various pricing and packaging options for their remote video testimonial services:

Annual Plans:
- Essentials: $22,500 per year. Includes 8 interviews, 16 final videos, happy customer discovery integrations, branded video design template, and 1 platform seat.
- Growth: $35,400 per year. Includes 15 interviews, 30 final videos, happy customer discovery integrations, branded video design template, and 3 platform seats.
- Plus: $48,000 per year. Offers 24 interviews, 48 final videos, happy customer discovery integrations, branded video design template, 6 platform seats, and quarterly strategy sessions.
A la Carte Pricing:
- Sampler: $2,500 for 4 videos.
- Intro: $5,400 for 9 videos.
- Plus: $10,800 for 20 videos.

Each package includes features like SRT caption files, full text interview transcripts, bonus videos, and b-roll.

Customer Success Stories

Laudable Reviews

Read the best Laudable reviews by verified users here:

13 Laudable reviews on G2

Note: review counts as of January 11th, 2024.

Frequently Asked Questions

How long does it take to remotely produce videos?

Expect a timeline of 10 to 21 days from customer opt-in to final video delivery.

How do interview and video credits work?

Credits roll over as long as you have an active plan. You can use all content immediately or over time.

Can Laudable help find happy customers to interview?

Yes, through integrations, Laudable can add happy customers to your pipeline within a week.

Still have questions? Get in touch

Learn More About Laudable

Want to learn about Laudable?
Learn more on their site.

Visit Laudable

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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