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CMA Weekly

Customer-facing marketers & advocacy professionals don't have to work alone. Join 1,000+ in Slack & a weekly Q&A Zoom. Provide weekly customer marketing insights and resources.

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B2B SaaS Reviews reviewers select and review products independently.
We may earn commissions if you buy through affiliate links, which help support our testing.

Last updated: January 7, 2025

What is CMA Weekly?

Imagine a hub where professionals in customer marketing, advocacy, lifecycle, and community can connect and grow.

CMAweekly offers this through a variety of resources, including micro-courses, program documentation, and a collection of recordings. It’s a community focused on areas like Voice of Customer, Reference Management, Review and Analyst Management, and Customer Stories. Subscribers can also stay updated with weekly industry news and participate in events and discussions. This site is a valuable resource for those looking to enhance their skills and knowledge in these specialized fields.

Notable Features

The notable features of CMAweekly include:

Resources for Customer Marketing Professionals: It offers various resources tailored for those in customer marketing, advocacy, and related fields.
Micro-Courses: Educational content focusing on specific areas like review site selection and customer marketing fundamentals.
Program Documentation: Providing detailed guides and documents for professional use.
Recordings Collection: Access to various recorded materials, likely including webinars or tutorials.
Community Engagement: Opportunities for networking and discussion with other professionals in the field.

There are currently two micro-courses available on CMAweekly:

Choosing Review Sites: This course offers advice on selecting the right review sites for your customer reviews.
CMA 101 – Welcome to Customer Marketing & Advocacy: An introductory course covering the basics of customer marketing and advocacy.

Learn More About CMA Weekly

Want to learn about CMA Weekly?
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Alternatives

Customer Marketing Alliance

Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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