Best Website Visitor Identification Software

Key features? Think “IP tracking,” “company identification,” and “visitor behavior analytics.” These tools can tell you which companies are visiting, what pages they’re looking at, and how long they’re sticking around. Some even integrate with your CRM to make follow-ups a breeze.

Main benefits? You’re looking at better lead generation, more targeted marketing, and a clearer picture of your audience. It’s like providing clues for your sales team to know which accounts to target, helping them prioritize their outreach and tailor their pitch.

Be sure to set proper expectations with your Sales team, as website visitor identification is at the account level, not the individual level, which means sales reps will need to reach out to multiple individuals at an account to find the one who is showing interest.

Who uses it? Mostly B2B companies, sales teams, and marketing departments. If you’re in the business of selling to other businesses, this is your jam.

Implementing it? It’s usually pretty straightforward. Most of these tools offer easy integrations with your existing CRM and marketing platforms. You’ll need to add a tracking script to your website, but that’s usually a copy-paste job. Think of it as setting up a new gadget—some initial setup, but smooth sailing after that.

How do they compare? Leadfeeder (Dealfront) is great for its CRM integrations. Visitor Queue is solid for smaller teams. Lead Forensics offers deep data insights, and Clearbit Reveal is fantastic for real-time data and enrichment. Each has its own flavor, so it depends on what you’re looking for.

Cost? You’re looking at anywhere from $50 to a few hundred bucks a month, depending on the features and the number of visitors you’re tracking. Most offer tiered pricing, so you can scale as you grow.