What is Video Communication Platform?

Think of a video communication platform as a video postcard, with your voice and expressions—personal, engaging, and memorable, perfect for standing out in a crowded inbox.

It lets you create, share, and track video messages. Think of it as a way for your emails to get noticed, thanks to your face and voice.

Tools like Loom, Sendspark, Dubb, and Hippo Video are the main players here.

Loom Loom
4.7
Loom brings video messaging to work and empowes everyone to communicate more effectively, wherever they are. Create and share video messages.
Sendspark Sendspark
4.8
Create & share personalized videos to strengthen relationships with future and existing customers. Send personalized video outreach for sales.
Dubb Dubb
4.6
Dubb empowers you to create, share, host and track videos that help grow your brand. Record, share, and track video messages.
Hippo Video Hippo Video
4.5
Quickly create personalized videos at scale with Generative AI features. Create more videos with less time & effort.

Key features of the best Video Communication Platform

Key features include:

  • Screen Recording: Capture your screen and yourself.
  • Editing Tools: Trim, cut, and polish your videos.
  • Analytics: See who watched, for how long, and what they did next.
  • Integrations: Sync with your CRM, email, and other tools.
  • Personalization: Add custom messages, logos, and call-to-actions.

Benefits of Video Communication Platform

The main benefits are:

  • Engagement: Video is way more engaging than text.
  • Clarity: Show, don’t just tell. Visuals make complex ideas simple.
  • Efficiency: Save time on back-and-forth emails.
  • Tracking: Know exactly who’s interested and who’s not.

Who uses Video Communication Platform

Who uses it? Pretty much anyone who needs to communicate effectively online:

  • Sales Teams: Personalized pitches and follow-ups.
  • Customer Support: Walkthroughs and tutorials.
  • Marketing: Campaigns and content.
  • Internal Comms: Team updates and training.

Implementation of Video Communication Platform

Implementing it? It’s usually a breeze. Most of these tools are plug-and-play. You sign up, integrate with your existing systems, and you’re off to the races. Some training might be needed, but it’s not rocket science.

Comparing Video Communication Platform

Comparing them? Here’s the lowdown:

  • Loom: User-friendly, great for quick videos.
  • Sendspark: Strong on personalization and email integration.
  • Dubb: Excellent for sales with robust CRM features.
  • Hippo Video: Comprehensive, with advanced editing and analytics.

Pricing: the cost of Video Communication Platform

Cost? It varies. You’re looking at anywhere from $10 to $50 per user per month, depending on the features and scale. Some offer free tiers, but for serious use, you’ll want a paid plan.

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

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