Key features of the best Landing Page Builder
Key features? Let’s break it down:
- Drag-and-Drop Editor: No coding needed, just click, drag, and drop.
- Templates: Pre-designed, high-converting templates to get you started.
- A/B Testing: Test different versions to see what works best.
- Integrations: Connect with your CRM, email marketing tools, and more.
- Analytics: Track performance with built-in analytics.
Benefits of Landing Page Builder
Main benefits? Easy peasy:
- Speed: Get a landing page up in minutes, not days
- Conversion Optimization: Designed to turn visitors into leads or customers.
- Flexibility: Customize to fit your brand without a developer.
- Data-Driven Decisions: Use analytics and A/B testing to optimize.
Who uses Landing Page Builder
Who’s using these? Mostly marketers, small business owners, and startups. Basically, anyone who needs to capture leads or drive sales online without a full-blown web development team or for those who have a full-blown web development team but wanna act faster.
Implementation of Landing Page Builder
Implementing it? It’s pretty straightforward. Most of these tools are user-friendly with intuitive interfaces. You’ll spend more time tweaking your content and design than wrestling with the software. Plus, they usually offer plenty of tutorials and support.
In my experience, it’s worth the extra effort to integrate learning page software with marketing automation platforms to ensure that you make the most of each landing page conversion.
Comparing Landing Page Builder
Comparing them? Here’s the lowdown:
- Unbounce: Great for customization and A/B testing. A bit pricier but powerful.
- Leadpages: User-friendly and budget-friendly. Good for beginners.
- Instapage: Top-notch for collaboration and advanced features. Ideal for teams.
Pricing: the cost of Landing Page Builder
Cost? You’re looking at a small range; these tools are quite similar:
- Unbounce: Starts around $80/month.
- Leadpages: More affordable, starting at $37/month (the note that that’s only for max five landing pages).
- Instapage: Premium pricing, starting at $199/month.
My experience with Landing Page Builder
In my experience as a B2B marketer, I’ve used HubSpot and Unbounce to make landing pages.
In my opinion, the HubSpot landing page builder was very unintuitive and painful to use (unlike the rest of the platform), and so I found that Unbounce was a breath of fresh air when I switched to it.
Small differences between landing page software builders may matter to your team.
For example, my team really wanted “global blocks”, which allows you to make one change and apply it across all of your landing pages that use that element. Unbounce lacks this function, but Leadpages has it. For our team, we decided to stay on Unbounce because of the pain of switching compared to the pain of working around this one piece of missing functionality (the workaround in Unbounce was simply copying and pasting the updated element into each page.)
If you’re serious about picking the right landing page builder, it’s worth trying each one for free to see which you prefer.
