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Unbounce

Unbounce
Unbounce
The only landing page builder to combine 10 years of conversion data with the power of AI. Build custom landing pages for better conversion.
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Published: January 19, 2024

What is Unbounce?

Imagine a digital platform where creating and optimizing landing pages becomes effortless, even if you’re not a tech expert.

Unbounce is a tool designed to empower marketers and entrepreneurs, offering an intuitive drag-and-drop builder that lets you design custom landing pages without needing to write a single line of code. With a focus on increasing conversions, Unbounce provides a suite of features including A/B testing, AI-powered optimization, and integration with various marketing tools, ensuring your campaigns are both effective and efficient.

Whether you’re launching a new product, running a promotion, or gathering leads, Unbounce helps you create landing pages that are not only visually appealing but also strategically crafted to resonate with your target audience.

Unbounce Demo Video

Which types of organizations is Unbounce best suited for?

Unbounce serves six main industries:

  1. Agencies
  2. Ecommerce
  3. SaaS (Software as a Service)
  4. Small Businesses
  5. B2B Marketing
  6. Service Specialists

Which job functions is Unbounce best suited for?

The three primary users of Unbounce are: 

  1. Digital Marketer: Digital marketers can use Unbounce to create and test landing pages, optimize conversion rates, and track campaign performance.
  2. Web Designer: Web designers can use Unbounce to create visually appealing and responsive landing pages without the need for coding.
  3. Marketing Manager: Marketing managers can use Unbounce to track campaign performance, A/B test landing pages, and optimize conversion rates.

Use Cases

Unbounce serves five main use cases with its landing page solutions:

  • PPC (Pay-Per-Click): Tailor landing pages for search ads to improve quality scores and reduce cost per click.
  • Social Ads: Create targeted landing pages for visitors from social media platforms like Facebook, Instagram, and LinkedIn.
  • Email Marketing: Enhance email campaigns with relevant landing pages to guide subscribers from inbox to action.
  • Lead Generation: Use form-based landing pages to collect visitor information and fill your marketing funnel.
  • Sell Online: Build landing pages for online stores, integrating ecommerce tools for showcasing products and processing payments.

Notable Features

Unbounce offers six main product features:

  1. Landing Pages: Build sales and signup-optimized pages with smart features and a drag-and-drop editor.
  2. Popups and Sticky Bars: Create attention-grabbing popups and sticky bars.
  3. Apps and Integrations: Connect with favorite marketing tools for added functionality.
  4. AI Copywriting: Generate copy instantly for various marketing materials.
  5. AI Optimization: Auto-direct visitors to the most suitable landing page.
  6. Templates: Access hundreds of industry-optimized templates for quick starts.

Price

Unbounce’s pricing plans are structured as follows:

  • Launch: $81/month (annual billing)
    • Unlimited landing pages, popups, sticky bars
    • AI copywriting
    • 500 conversions, 20,000 visitors
    • 1 domain
  • Optimize: $122/month (annual billing)
    • Increases to 1,000 conversions, 30,000 visitors
    • 5 domains
  • Accelerate: $180/month (annual billing)
    • 2,500 conversions, 50,000 visitors
    • 10 domains
  • Concierge: $469/month (annual billing)
    • More than 5,000 conversions, 100,000 visitors
    • Flexible domain limits
    • Dedicated success manager

Each plan includes features like A/B testing and dynamic text replacement. For comprehensive details, visit Unbounce’s site.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are several customer success stories for Unbounce:

  1. Zola
    • Use Case: Online wedding registry and retailer showcasing invitation services.
    • Main Result: Enhanced presentation with a carousel of design examples, pixel-perfect images, FAQ, and discount via sticky bar.
  2. Cameo
    • Use Case: Celebrity messaging service creating a landing page.
    • Main Result: Effectively showcases their talent roster and simplifies visitor guidance through their process.
  3. Later
    • Use Case: Instagram scheduling platform Later used landing pages for lead gen.
    • Main Result: Drove more leads and nurture them towards signing up.

Unbounce Reviews

Read the best Unbounce reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is Unbounce?

Unbounce is a landing page builder and conversion platform that helps businesses create and optimize landing pages without the need for coding or IT support.

How does Unbounce work?

Unbounce allows users to easily create and customize landing pages using a drag-and-drop interface, and provides various tools for A/B testing, lead generation, and conversion tracking.

What are the key features of Unbounce?

Unbounce offers features like customizable templates, mobile responsiveness, A/B testing, dynamic text replacement, lead generation forms, and integration with popular marketing tools.

Is Unbounce suitable for my business?

Unbounce is suitable for businesses of all sizes and industries that want to improve their online conversions and create high-converting landing pages without the need for technical expertise.

How much does Unbounce cost?

Unbounce offers different pricing plans based on the number of landing pages and unique visitors. The plans range from $80 to $300+ per month, with additional features and support options available at higher tiers.

Still have questions? Get in touch

Learn More About Unbounce

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Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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