Best Interactive Product Demo Software

Customization at its Finest: You’re not just showing a static demo; you’re crafting experiences. Think of Walnut’s ability to personalize demos on-the-fly. It’s like being a DJ at a party, tuning the vibes to match the crowd.

Analytics That Talk Back: Storylane and Navattic don’t just throw numbers at you; they offer insights. Who engaged with what and for how long? It’s like being a fly on the wall while your prospect is interacting with your product, giving you the lowdown (but in an ethical way).

Integration is Key: They play nice with your CRM and marketing tools. Adding a new lead from a demo into your Salesforce? Seamless.

Engagement Through the Roof: By letting prospects “touch” and “feel” your product virtually, you’re keeping their eyes glued. It’s the difference between telling someone about a gourmet meal and letting them taste it.

Shorter Sales Cycles: You’re cutting to the chase, showing value upfront. It’s like skipping the line at a nightclub because you know the DJ.

Higher Conversion Rates: Personalized experiences mean your prospects see exactly what matters to them. It’s like customizing a car before buying it; you’re more likely to take it home.

HockeyStack analyzed more than 2M website sessions from two dozen B2B SaaS vendors to find out if interactive demos work.

The short answer is yes. They:

• increase the chance of generating MQLs by 63%.
• see a 1.5x better MQL:SQL conversion rate If the website visitor engages with the interactive demo
• close deals 23% faster than those without (an interactive demo on their website)

Marketing Professionals: For them, it’s about crafting those perfect, tailored demo experiences that stick.

Product Managers and Product Marketers: Sometimes, they jump in, especially to get feedback on specific features or to understand how the market reacts, and help the demand gen team really nail the specifics of the demo.

Sales Teams: They’re the frontline warriors, using these tools to capture and convert leads, and provide feedback to marketing and product about what resonates with prospects on live custom demos to optimize the interactive demo experience.

Imagine you’re assembling a high-tech Lego set. There’s some setup involved, sure. You’re integrating with your current stack, customizing demos, and training your team.

But once it’s up, it’s ready for as many prospects to interact with it as you can send its way.

Most of these platforms pride themselves on being user-friendly, with support teams ready to jump in, kind of like having a pit crew in a race.

Just check that your interactive demo works on both desktop and mobile.

And remember, the more nitty gritty your demo, the more updates you’ll need to make to it as your product evolves. There’s a sweet spot somewhere in the middle.

Choosing between Walnut, Storylane, and Navattic? It’s like picking between BMW, Audi, and Mercedes. All in the same class and top-notch with their own nuances. Walnut boasts deep customization, Storylane shines with storytelling elements, and Navattic has a straightforward, intuitive design. The best fit depends on your team’s size, the complexity of your product, and, frankly, personal preference.

Ah, the golden question. Pricing in this arena is as varied as coffee orders at Starbucks. You’ve got your base plans, best suited for SMBs, often starting around a couple of hundred bucks a month, scaling up based on features, usage, and support levels.

Some companies might get away with a four-figures subscription fee, but many will be will until five-figure country, with some of the larger companies veering into six-figures.

My advice: use those HockeyStack findings on the impact of interactive demo software to help you make the case to get budget for it.

In my 10+ years of experience in B2B SaaS demand gen, I’ve used Tourial to make an interactive demo. I’ve also evaluated Navattic and researched other major players in this space, like Walnut and Storylane.