Best Gifting Platforms - Gift Card Software

These platforms are your go-to digital gift givers. They offer a vast catalog of gift cards, prepaid cards, and other e-rewards. Features like bulk sending, integration with major marketing and HR platforms, customizable branding, and real-time tracking are table stakes. 

The main benefits here are saving you time and headaches while providing your recipients a gift for something they did or simply to surprise and delight them.

You streamline reward processes, enhance engagement, and get actionable insights—all while staying compliant.

It’s the difference between mailing postcards and shooting texts. You save time, money, and avoid the “oh-no-I-forgot-to-send-it” moments.

Marketers, HR professionals, and researchers predominantly.

It’s their secret sauce for customer acquisition, employee recognition, and survey participation incentives. If you’re looking to boost engagement or say “thanks” in a way that resonates, you’re in the game.

It’s like plugging in a USB (remember those?)—simple when it’s the right way up. Jokes aside, integration is typically smooth, with plenty of support and documentation available. Most platforms offer API access, making it a breeze to integrate with existing systems. You’re not climbing Everest here; it’s more like a brisk hike with the right gear.

Think Pepsi vs. Sprite vs. Fanta: more similar than different but each with a unique flavour. 

BHN Rybbon is lauded for a low platform and take fee while refinding 100% of unclaimed gift cards.

Tango Card has no platform or take fee, but instead makes money through unclaimed rewards.

Tremendous shines with its auto-localized gift card options.

Your choice boils down to specific needs, taste, and what percentage of your sent gift cards rewards will be claimed — whatever flavour you prefer.

Ah, the million-dollar question with not-so-straightforward answers.

Pricing often operates on a “pay-as-you-go” model or via subscription, with added fees per transaction or card.

Other times, the price is “free” with the gift card software company making its money through unclaimed gift cards (there can be many in some use cases).

Expect to shell out anywhere from a few cents to a few dollars above the card value, depending on volume and features. Get quotes and do the math based on your needs (remember the percentage take vs. unclaimed rewards kept differences.

I have 2+ years of experience working with Rybbon to administer gift cards with a HubSpot integration. I’ve evaluated the other main gift card software tools like Tango Card, Tremendous, and Sendoso.