Best B2B SaaS Marketplace

These marketplaces offer a smorgasbord of features.

You’ve got everything from curated software deals and discounts (the biggie with these sites) to user reviews, ratings, and comparisons.

Plus, they often throw in perks like free trials and exclusive offers.

Picture this: streamlined software procurement, cost savings, and time efficiency.

Businesses can easily find the right tools, negotiate deals, and manage their subscriptions—all while stretching their budget further.

Who isn’t using these platforms? From startups looking to bootstrap their operations to established enterprises seeking to optimize their software stack, B2B SaaS Marketplaces cater to businesses of all sizes and industries.

Implementing these marketplaces is as seamless as stocking your product on the shelves of a retail store.

It’s like arranging items on a display rack—effortless and efficient. Just sign up, explore the offerings, and add the software you need to your cart. It’s all about streamlining the process, just like organizing products in a store.

Half the battle is getting the marketplace to agree to list your product. 

While each marketplace has its own flavor, they all serve the same purpose: helping businesses find and buy software.

AppSumo has deals and discounts on fledgling software, NachoNacho focuses on deals for established software, and G2 Deals on the most popular transactional business software, but they’re all in the same ballpark.

Ah, the million-dollar question. The beauty of these marketplaces is that they offer pay-for-performance pricing. As a vendor, you pay a cut to the marketplaces on sales.

For example, vendors need to provide a self-serve, exclusive to G2 buyers. For AppSumo, sellers earn 95% of revenue from new buyers they bring to AppSumo, minus a 5% processing fee. For sales from returning AppSumo customers, sellers earn 70% of the revenue​​.

For buyers, B2B SaaS Marketplaces are typically free, though some like NachoNacho offer a Premium Plan for buyers at a small fee.

I have 4+ years of experience working in Demand Gen for PartnerStack, which is in the partnerships and app marketplaces ecosystem.

I’ve also written the “Ultimate Guide on B2B App Marketplaces,” which covers this space.