What is B2B SaaS Marketplace?

Picture this: you walk into a giant big box store with lower prices because they have more purchasing power than the average joe buying directly.

That’s the vibe of B2B SaaS Marketplaces. They’re like the HQ for software deals, gathering multiple vendors and solutions under one digital roof.

It’s like having a power-packed shopping spree, with businesses wielding the purchasing power of a big-box store.

Based on my 10+ years of experience in B2B SaaS, I think there’s a bright future for B2B SaaS Marketplaces as younger, more digitally-savvy buyers gain more power and self-serve their business software needs more than previous generations.

NachoNacho NachoNacho
A B2B SaaS Marketplace Powered by Fintech. Manage and optimize software subscriptions.
AppSumo AppSumo
The digital marketplace trusted by 1M+ entrepreneurs. Discover, buy, & sell the products you need to grow your business.
G2 Deals G2 Deals
G2's software marketplace with discounted offers. Save on business software with G2 Deals.

Key features of the best B2B SaaS Marketplace

These marketplaces offer a smorgasbord of features.

You’ve got everything from curated software deals and discounts (the biggie with these sites) to user reviews, ratings, and comparisons.

Plus, they often throw in perks like free trials and exclusive offers.

Benefits of B2B SaaS Marketplace

Picture this: streamlined software procurement, cost savings, and time efficiency.

Businesses can easily find the right tools, negotiate deals, and manage their subscriptions—all while stretching their budget further.

Who uses B2B SaaS Marketplace

Who isn’t using these platforms? From startups looking to bootstrap their operations to established enterprises seeking to optimize their software stack, B2B SaaS Marketplaces cater to businesses of all sizes and industries.

Implementation of B2B SaaS Marketplace

Implementing these marketplaces is as seamless as stocking your product on the shelves of a retail store.

It’s like arranging items on a display rack—effortless and efficient. Just sign up, explore the offerings, and add the software you need to your cart. It’s all about streamlining the process, just like organizing products in a store.

Half the battle is getting the marketplace to agree to list your product. 

Comparing B2B SaaS Marketplace

While each marketplace has its own flavor, they all serve the same purpose: helping businesses find and buy software.

AppSumo has deals and discounts on fledgling software, NachoNacho focuses on deals for established software, and G2 Deals on the most popular transactional business software, but they’re all in the same ballpark.

Pricing: the cost of B2B SaaS Marketplace

Ah, the million-dollar question. The beauty of these marketplaces is that they offer pay-for-performance pricing. As a vendor, you pay a cut to the marketplaces on sales.

For example, vendors need to provide a self-serve, exclusive to G2 buyers. For AppSumo, sellers earn 95% of revenue from new buyers they bring to AppSumo, minus a 5% processing fee. For sales from returning AppSumo customers, sellers earn 70% of the revenue​​.

For buyers, B2B SaaS Marketplaces are typically free, though some like NachoNacho offer a Premium Plan for buyers at a small fee.

My experience with B2B SaaS Marketplace

I have 4+ years of experience working in Demand Gen for PartnerStack, which is in the partnerships and app marketplaces ecosystem.

I’ve also written the “Ultimate Guide on B2B App Marketplaces,” which covers this space. 

 

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

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