Best Marketing Attribution Software for B2B

Key features? You’ve got multi-touch attribution, real-time analytics, and integration with your existing tools. Plus, some offer predictive analytics and customizable dashboards.

It’s like having a flashlight look into the black box of marketing data.

The main benefits? You get clarity on ROI, better budget allocation, and improved campaign performance.

It’s like having X-ray vision for your marketing spend. You see what works and what doesn’t, plain and simple.

Who uses it? Mostly truly data-driven marketing teams, data analysts, and CMOs. If you’re in charge of making sense of marketing data, and justifying its spend, this is your new best friend.

Implementing it? I’m not going to sugarcoat it; it’s difficult. After all, you’re trying to capture and attribute as much of your marketing efforts as possible across many channels, contacts, accounts, and timelines. You also need to integrate it with many different marketing systems.

That said, for teams that are capable of rising to the challenge, the reward is unlocking great insight into what is and isn’t working.

HockeyStack’s unique strength is its ability to quickly visualize customer journeys with relatively minimal setup, making it perfect for fast-paced teams that need actionable insights immediately.

Dreamdata’s standout feature is its deep B2B revenue attribution capabilities, offering granular analytics that link marketing efforts directly to revenue, ideal for complex B2B environments.

Infinigrow differentiates itself with advanced predictive analytics and strategic marketing planning, making it the go-to for companies looking to optimize their marketing budgets and campaigns with foresight​.

Each has its own flavor, so it depends on what you’re hungry for.

Cost varies. Depending on the features and scale, you’ll pay anywhere from a few hundred to several thousand dollars a month (perhaps more for enterprises). For a company with a couple hundred employees, expect to pay five figures per year.