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HockeyStack

Turn your data into visual customer journeys you can analyze. Connect your ads, website, and CRM, and turn your data into accurate customer journeys.

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Published: January 19, 2024

What is HockeyStack?

Imagine a platform that enables B2B companies to efficiently gather, measure, and analyze marketing and sales data across various channels and tools.

HockeyStack focuses on unifying data sources to provide comprehensive insights, aiming to enhance decision-making and growth strategies. It integrates diverse data, such as website behavior and sales metrics, offering tools for in-depth analysis, reporting, and actionable insights for targeted marketing efforts.

This approach is designed to optimize marketing performance and revenue generation.

HockeyStack Demo Video

Which job functions is HockeyStack best suited for?

HockeyStack is tailored for various marketing roles in B2B companies:

Performance Marketing: Ideal for marketers focusing on campaign efficiency and ROI, offering tools for detailed campaign analysis and optimization.
Marketing Ops: Suited for professionals managing marketing technology stacks and data integration, with features for unifying diverse data sources.
Marketing Leader: Provides strategic insights for decision-makers overseeing marketing efforts, supporting data-driven strategy formulation.
Demand Gen: Useful for those in charge of generating demand through targeted marketing campaigns, offering analytics to measure campaign effectiveness.
Content: Beneficial for content creators and strategists, enabling them to track the impact of content on marketing goals and customer engagement.

Notable Features

HockeyStack offers a comprehensive set of analytics tools tailored for B2B marketing. Its main features include:

Data Collection: Integrates data from various channels and platforms, enabling the elimination of data silos and creating a unified dataset.
Measurement: Combines attribution, lift analysis, and AI modeling to accurately measure marketing contribution without blind spots.
Analysis: Offers tools for custom report and dashboard creation, goal tracking, and detailed data segmentation for nuanced insights.
Actionable Insights: Provides capabilities for forecasting, budget optimization, and high-intent lead scoring to guide marketing and sales strategies.

HockeyStack positions itself as a solution for overcoming common marketing challenges such as proving ROI, dealing with data silos, and navigating complex tools. The platform emphasizes ease of use, rapid onboarding, and customization.

Price

The pricing for HockeyStack is based on two plans: available:

Growth Plan: $1,399 per month, including features like 10k monthly tracked users, 10 seats, no-code report builder, account-based journeys, all integrations, web analytics, IP identification, onboarding with templates & kick off, all attribution models, Slack support, and a 3-year data history.
Custom Plan: Tailored to specific needs, offering everything in the Growth plan plus custom monthly tracked user limit, custom seat limit, predictive analytics, SSO, granular dashboard permissions, Google analytics historical data import, personalized onboarding, and streaming to data warehouse.

Visit their website and contact their sales team to get detailed information about their pricing options and packages.

Please note that software pricing is subject to change. It’s recommended to visit their site for pricing and contact them for more information.

Customer Success Stories

Here are several customer success stories for HockeyStack:

Cognism
- Use Case: Cognism needed to accurately gauge the success of their demand generation strategy and track marketing influence on both inbound and outbound deals.
- Main Result: Achieved a 5x return on ad spend, a 25% increase in their return on ad spend, and saved 3 days every month in reporting, thanks to HockeyStack’s comprehensive tracking and multi-touch attribution capabilities.
Whatfix
- Use Case: Whatfix sought to optimize their content marketing strategy, which included enhancing attribution, tracking content influence on the pipeline, and understanding content-driven customer journeys.
- Main Result: Realized a 2x increase in content-influenced opportunities, a 15% increase in opportunities, and a 32% increase in won deals. They also gained valuable insights into unattributed leads and opportunities through HockeyStack’s “users” view and content KPI dashboard.

HockeyStack Reviews

Read the best HockeyStack reviews by verified users here:

Note: review counts as of January 14th, 2024.

Learn More About HockeyStack

Want to learn about HockeyStack?
Learn more on their site.

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Author

Joe Kevens

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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