Optimizely

Optimizely
Experiences that spark connections. Orchestrate, experiment, and monetize your site.
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Published: January 19, 2024

What is Optimizely?

Imagine a platform where digital experiences are elevated through a suite of tools that allow for campaign planning, content creation, collaboration, and experimentation.

Optimizely focuses on refining customer interactions through testing and insights, offering solutions for content management, digital asset management, feature experimentation, web experimentation, personalized commerce, and more.

This comprehensive system aims to enhance digital marketing efforts, providing tools for content orchestration, experience experimentation, and commerce optimization, all designed to create compelling digital experiences and drive measurable results.

Optimizely Demo Video

Who is Optimizely best suited for?

Optimizely suits businesses and organizations seeking to improve their digital experiences, especially for those in digital marketing, e-commerce, and content management.

It’s particularly beneficial for teams that require tools for testing, personalization, and optimization of their digital platforms to enhance customer engagement and conversion rates.

Notable Features

Here’s a summary of the notable features of Optimizely:

  • Orchestrate: Plan and collaborate on campaigns, create content, with a Content Marketing Platform, Management System, Recommendations, and Digital Asset Management.
  • Experiment: Run tests for insights, refine customer interactions with Feature and Web Experimentation, Advanced Personalization, and Experiment Collaboration tools.
  • Monetize: Deliver tailored commerce experiences with Customized and Configured Commerce, Product Information Management, and Product Recommendations.

Price

Optimizely’s pricing and packaging are customized based on specific customer needs, and they don’t provide standardized pricing on their website. They offer solutions in three main areas:

  1. Orchestrate: Includes Content Marketing Platform and Content Management System with features for digital asset management, workflow handling, content authoring, and layout.
  2. Experiment: Covers Web and Feature Experimentation with capabilities for running A/B tests, audience targeting, and personalization.
  3. Monetize: Offers Configured and Customized Commerce solutions, including multi-site and multi-lingual support, visitor targeting, and inventory management.

For pricing, visit Optimizely’s site and contact them directly for a customized quote.

Customer Success Stories

Here are three customer success stories for Optimizely:

  1. New Era: This global headwear manufacturer used Optimizely’s digital commerce and personalization solution to create a new site for 40 markets, indicating a significant expansion in their online presence and market reach​​.
  2. Global Credit Union: One of America’s largest credit unions, they increased site engagement by over 20% using new marketing strategies and Optimizely’s tools, showcasing a significant boost in user interaction and potential conversions​​.
  3. Channel 4: Achieved business success by experimenting across its web, mobile apps, smart TVs, and games console platforms with Optimizely, demonstrating the versatility and effectiveness of their experimentation approach in diverse digital environments​​.

Optimizely Reviews

Read the best Optimizely reviews by verified users here:

Note: review counts as of Jan 1st, 2024.

Learn More About Optimizely

Want to learn about Optimizely?
Learn more on their site.

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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