B2B SaaS Reviews is a free resource for Customer Marketers, Founders, and business software professionals in various roles to learn the best practices, processes, and tools to help business software companies get the most from user reviews.
WHY B2B Saas REVIEWS?
Making B2B SaaS purchase decisions is hard. Peer user reviews can help make it easier.
B2B SaaS Reviews’ mission is to become the go-to media site for B2B SaaS professionals about business software reviews, complementing sites like G2, TrustRadius, and others focused on collecting user reviews.
Here’s a list of the many business software professionals who contribute their expertise to B2B SaaS Reviews in order to make the content trustworthy and authoritative:
From one SaaS professional to another
The blog is intended primarily for B2B SaaS professionals looking at reviews from the point of view of the vendor. In other words, for those who are looking to grow a company through reviews.
B2B SaaS Reviews is made by a B2B SaaS professional in a go-to-market role for B2B SaaS professionals in go-to-market roles.
The site aims to help every visitor from a SaaS company get more from reviews.
In my first job in B2B SaaS, I saw firsthand the power of trusted third-party information sources for business software buyers. 👀
It was 2012, and I was an SDR at Eloqua. The best inbound leads would come from Software Advice, a third-party review site that provides software recommendations based on 1-on-1 phone consultations with buyers. The next best leads were those who downloaded Gartner’s Magic Quadrant for Marketing Automation, which had Eloqua ranked as the #1 vendor in their review. I quickly learned that buyers trusted a third-party – Software Advice and Gartner, in this case – a lot more than me / the vendor (Eloqua). 💡
When I worked for Influitive, I learned that buyers trust their peers, arguably even more than analysts, and these peers help vendors generate reviews, references, and referrals. ⭐
I’m currently the Director of Demand Generation at PartnerStack, rated the #1 platform for partner management and affiliate marketing by G2 in their Fall 2021 Grid® Reports. 🤝
Unlike many SaaS professionals, I value my post-secondary education. I learned a lot about Marketing during my time in university (Bachelor of Commerce degree in Marketing Management and a Master of International Business). I was fortunate enough to go on two international exchange experiences – at Copenhagen Business School and Bocconi University (Milan) – to broaden my horizons and see how big and connected our world is today. Creating B2B SaaS Reviews is one small way to have global reach with B2B SaaS professionals interested in reviews. 🌎
My current passion is the intersection of six areas of my professional experience 📈:
If you’re in B2B SaaS, I hope you find this website helpful. 🤞
You can reach me on LinkedIn at linkedin.com/in/joekevens or by email: joe@b2bsaasreviews.com. 👋
On a personal note
In May 2021, I became a father, which has been an inspiration to chase one of my professional dreams: starting something of my own (i.e. this site).
Here’s Clara, with a few SaaS touches in there for good measure.
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