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Last updated: January 7, 2025
Think about G2 Deals, a feature on G2’s platform, enabling businesses to advertise exclusive software deals.
This service increases visibility among buyers actively researching products or categories on G2, a trusted software marketplace. Deals are promoted on product profiles, category pages, and a dedicated G2 Deals page, with sorting options like popularity, satisfaction, discount, and alphabetical order. Requirements for deals include exclusivity for G2 buyers, a custom landing page for claiming offers, self-service functionality, and G2-branded conversion tracking.
The process involves creating a deal, submitting it for approval, and managing it through G2’s platform.
G2 Deals is ideal for businesses offering software products and services that seek to increase visibility and sales.
It’s best suited for companies willing to create exclusive, discounted offers for G2’s audience, capable of managing self-service deals via a custom landing page, and interested in leveraging G2’s high-traffic platform.
These businesses should be equipped to handle the requirements of G2 Deals, including exclusive offers, custom landing page creation, and compliance with G2’s tracking and conversion methods.
The G2 Deals documentation provides comprehensive guidance on advertising exclusive software deals on G2’s platform. Key points include:
I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.