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Last updated: January 7, 2025
Think of every meeting you’ve been in that could have been avoided with a short explanation up front, or with a quick, asynchronous Q&A.
That’s where Loom can save the day. It’s an amazingly simple tool that you can use to create and share video messages for work communication effortlessly.
I’ve used Loom for 3+ years now in my role as a B2B software marketer and have loved being able to record brief videos of my screen, camera, or both, record it, and then easily share it.
I find this tool has been especially useful for internal comms with teammates, colleagues and really any stakeholder who I communicate with online, particularly via email and Slack. It could also be used for presentation, tutorials, and other video communication uses.
It enhances workplace interaction and collaboration by offering a more personal touch than traditional text-based communication.
Based on my experience using Loom and research what others users have said about it, here’s my review of Loom.
I think Loom is best suited for professionals who frequently communicate online, particularly ones in remote or hybrid work environments, and even more so the ones who dislike meetings more than average.
I gather that it’s ideal for team leaders, project managers, educators, customer support representatives, and anyone else who relies on clear, concise communication.
In my view, Loom can enhance collaboration, provide clear instructions, and facilitate feedback, making it a valuable tool for businesses, educational institutions, and various organizations seeking a more engaging alternative to traditional text-based (written) communication.
I’ve used Loom for as a Marketer for internal communication and team alignment.
In general, the main use cases for Loom include:
Notable features of Loom include:
In my experience, here’s my honest take on the pros and cons of Loom:
Pros:
Cons:
Loom has a few pricing plans:
Personally, I’ve probably eliminated dozens of meetings simply by using Loom to make and share short videos for internal comms. That’s a success in my books.
Here are a few Loom customer success stories:
For more helpful user-generated information, read the best Loom reviews by verified users here:
Note: review counts as of April 30th, 2024.
I’ve used Loom for 3+ years now. Here’s my review of how it rates on important buyer decision-making criteria and key performance categories:
In my opinion, what sets Loom apart from its competition is its focus on easily creating, editing, and sending videos for internal communications. Some tools have more heavy-duty editing features, while others do more for external communications to prospects and customers, but Loom’s my top recommendation for video communication with colleagues, peers, and other internal stakeholders.
Want to learn about Loom?
Learn more on their site.
