Best Scraping Tools for Marketing and Sales

PhantomBuster: It’s got “phantoms” that automate tasks like scraping, social media actions, and data extraction. It’s cloud-based, so no need to keep your computer running.

Hexomatic: It combines scraping with automation workflows, so you can extract data and then process it all in one go.

Clay: it combines web scraping with data enrichment and AI messaging for scaled personalized outreach and marketing.

PhantomBuster: Saves you tons of time on repetitive tasks, and it’s super user-friendly. You can set it and forget it.

Hexomatic: It’s all about efficiency. You can automate complex workflows, which means less manual work and more accurate data.

Clay improves your ability to personalize sales and marketing messages. It helps you find the right people in companies, gather accurate information on them, and craft relevant messages to them at scale.

PhantomBuster: Marketers, sales teams, and growth hackers who need to gather data quickly and efficiently.

Hexomatic: E-commerce businesses, digital marketers, and data analysts who need to automate data extraction and processing.

Clay: RevOps, and tech-savvy sales reps and marketers who want data that isn’t available from any one provider to help them send more of the right messages to the right people at the right time.

PhantomBuster: Pretty straightforward. You set up your “phantoms” with a few clicks, and you’re off to the races.

Hexomatic: It’s a bit more involved because of the workflow automation, but once you get the hang of it, it’s a powerhouse.

Clay: it’s easy to get started, but hard to master. Clay is one of those robust and flexible tools that takes a combination of skill and knowledge to know how to make it work for you. There’s a steep learning curve, but it’s worth it in my opinion.

PhantomBuster is more focused on ease of use and quick setup. Hexomatic offers more robust automation capabilities but has a steeper learning curve. Clay focuses primarily on the sales outreach use case, combining scraping with data enrichment and AI messaging.

PhantomBuster: Starts around $30/month for basic plans, but can go up depending on your needs.

Hexomatic: Pricing starts at about $49/month, with more advanced features available at higher tiers.

Clay: offers several priced tiers, including a free option and a Starter tier at $134/month. It works based on a credit system with each credit costing somewhere between roughly 3 and eight cents, depending on which tier you have.

In my work as a B2B marketer in the SaaS industry, I’ve used Clay, PhantomBuster, and Hexomatic for web scraping. In my experience with these tools, I found PhantomBuster and Hexomatic best suited for those who are looking for prebuilt “recipes” or templates that are easy to run for web scraping novices.

I found Clay to be better suited to tech-savvy marketers or sales reps – think people who are comfortable in a spreadsheet doing vlookups – looking for a flexible solution for web scraping, workflow automation, data enrichment, and AI messaging all in one. That said, Clay does have handy features like an AI formula generator that allows less technical tech-savvy folks right formulas with little to no technical ability, so don’t dismiss Clay without giving it a shot and seeing if it could work for you