What is Sales & Marketing Communities?

Think of these communities as your “secret weapon” to learn from your peers and sales and marketing pros.

Some are like exclusive clubs where you get access to top-tier resources, networking opportunities, and insider knowledge to level up your game. Others are like a bar for like-minded people to gather together (for no charge) to socialize and talk shop.

Regardless of the size of your team, it’s always worth keeping a pulse on the latest best practices, given the ever-changing nature of sales and marketing. Joining and participating in these communities is a great way to do that.

Demand Curve Demand Curve
Marketing knowledge and resources to grow your company. Access on-demand growth marketing training and services.
Directive Society Directive Society
Get the tech marketing expertise you need, whenever you need it. Join our Slack group to chat with Directive's experts and get access to exclusive content at no cost.

Key features of the best Sales & Marketing Communities

You’re looking at things like:

  • Exclusive content and playbooks
  • Webinars and workshops with industry leaders
  • Networking events and meetups
  • Peer-to-peer learning and mentorship
  • Job boards and career resources

Benefits of Sales & Marketing Communities

The big wins here are:

  • Staying ahead of industry trends
  • Building a powerful network
  • Gaining actionable insights
  • Accelerating your career growth
  • Getting real-time advice from experts

Who uses Sales & Marketing Communities

It’s a mixed bag of sales and marketing professionals, from newbies to seasoned vets. You’ll find everyone from SDRs and AEs to CMOs and VPs of Marketing.

Comparing Sales & Marketing Communities

Pavilion skews to revenue leaders,  DEMAND Community and Demand Curve are more focused on growth marketing tactics,  Directive Society is great for performance marketing pros, and Exit Five is great for B2B marketing practitioners and managers. Each has its own flavor, so it depends on what you’re looking to get out of it.

Pricing: the cost of Sales & Marketing Communities

Prices vary. There are free communities, the DEMAND Community, Directive Society, and Demand Curve. There are also paid communities, like Exit Five, which is roughly a few hundred dollars per year, and Pavilion, which is on the pricier side, starting a little over $1,000 per year.

Always check for the latest pricing, as these can change.

My experience with Sales & Marketing Communities

As a B2B marketer with 10+ years of experience in the tech industry, I’ve got experience in several of them.

Here’s my write-up on them: Top 7 Marketing Communities (for B2B Marketers) to Join in 2024

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

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