What is Online Review Management Software?

Online Review Management software is like having a PR team that excels at encouraging customers to share their experiences online.

It helps businesses monitor, manage, and respond to customer reviews across various platforms.

Think of it as your “reputation guardian” in the online world.

In general, online review management software is best suited for B2C companies. However, Reviewflowz is a relatively new entrant that can help with B2B online review management.

Reviewflowz Reviewflowz
4.8
Never miss a review again. Streamline online review management with all your reviews, straight to your favourite slack channel.
Podium Podium
4.4
Everything local businesses need to win. Simplify online reviews and messaging for local businesses.
Birdeye Birdeye
4.8
Birdeye helps businesses grow through happy customers. Manage and improve online reputation through reviews.
Reputation Reputation
4.5
Reputation is software that manages consumer feedback from acquisition to loyalty. Optimize and manage the online reputation of your consumer business.
ReviewTrackers ReviewTrackers
4.7
Use customer feedback to act today and predict tomorrow. Analyze and manage customer reviews effectively.
Reviews.io Reviews.io
4.8
A better review solution. Collect and showcase customer reviews.
NiceJob NiceJob
4.8
We help great businesses get the reputation they deserve, become top rated, and win more sales. Get more reviews, referrals, and sales through word of mouth.

Key features of the best Online Review Management

Key features? You’ve got review monitoring, automated review requests, response management, and analytics.

Some even offer sentiment analysis and competitor benchmarking.

It’s all about getting more of your customers to leave you reviews, keeping your finger on the pulse of what customers are saying, and continually improving your offering so that your reviews grow increasingly positive.

Benefits of Online Review Management

Main benefits? Easy. You get to boost your online reputation, improve customer satisfaction, and drive more traffic and sales.

Plus, it’s a great way to gather actionable feedback and insights.

It’s like having a “crystal ball” for customer sentiment, particularly what they like about your solution.

Who uses Online Review Management

Who uses it? Pretty much any consumer business that cares about its online presence. From small local shops to big enterprises, if you’ve got customers leaving reviews, you could benefit from this. Think restaurants, retail, healthcare, and even service-based businesses.

For B2B businesses, online review management software can help those investing strategically in reviews.

Implementation of Online Review Management

Implementing it? It’s usually pretty straightforward. Most of these tools offer integrations with major review sites and CRMs. There’s a bit of setup to customize it to your needs, but once it’s up and running, it’s like having an “autopilot” for your reviews.

Comparing Online Review Management

How do they compare? Each has its own strengths. Reviewflowz is great for B2B software. Podium excels in customer interaction. Birdeye offers robust features and integrations. Reputation is strong on analytics. ReviewTrackers is known for its user-friendly interface. NiceJob is fantastic for automated review generation. It’s all about what fits your specific needs.

Pricing: the cost of Online Review Management

Cost? It varies. You’re looking at anywhere from $50 to $300+ per month, depending on the features and scale. Some offer tiered pricing based on the number of locations or users. It’s an investment, but think of it as “insurance” for your online reputation.

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

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