What is Email Marketing Software for eCommerce?

Email marketing software for eCommerce takes the most popular form of digital marketing technology, email marketing, and is developed specifically for the needs of e-commerce businesses.

Think abandoned cart emails, back-in-stock emails, and other e-commerce-specific email needs. These tools have you covered

Maropost Maropost
4.2
We help companies build their customer journey across Commerce (Online & Retail), Marketing Automation, and Service. Email, SMS, Mobile, Journeys and Ecommerce.
Omnisend Omnisend
4.6
Marketing automation built for ecommerce. Increase your sales, not your workload. Get better ROI with email & SMS.
Brevo Brevo
4.5
By helping businesses invest in their customer relationships, Brevo is the CRM suite manifesting tomorrow's success. Build customer relationships across email, SMS, chat, and more.

Key features of the best Email Marketing Software for eCommerce

Key features? We’re talking automation, segmentation, A/B testing, and analytics. Plus, integrations with your eCommerce platform, personalized templates, and advanced reporting.

Benefits of Email Marketing Software for eCommerce

The main benefits? Increased sales, better customer engagement, and improved ROI. You’ll also save time with automation and gain insights with robust analytics. It’s like having a 24/7 marketing team that never sleeps.

Who uses Email Marketing Software for eCommerce

Who uses it? eCommerce businesses (duh) of all sizes. From small online shops to large retail giants, anyone looking to boost their email marketing game can benefit.

Implementation of Email Marketing Software for eCommerce

Implementing it? It’s a bit of a “plug and play” situation, but you have to figure out how it connects to your other related tech, like your website.

Most platforms offer easy integrations and user-friendly interfaces. Sure, there’s a learning curve, but it’s more like a speed bump than a mountain.

Comparing Email Marketing Software for eCommerce

How do they compare? Maropost is great for scalability and advanced features. Omnisend excels in automation and omnichannel marketing. Brevo (formerly Sendinblue) is budget-friendly with solid features. Each has its own “special sauce,” so it depends on your specific needs.

Pricing: the cost of Email Marketing Software for eCommerce

How much does it cost? Pricing varies. Maropost is on the higher end, starting around $500/month (but includes SMS marketing and other functionality). Omnisend offers plans from $16/month to $2,000/month. Brevo is more affordable, starting at $25/month. It’s like choosing between a luxury car, a reliable sedan, and a budget-friendly compact.

Author

Joe Kevens B2B SaaS Reviews

I’m the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen’s University, with academic exchanges at Copenhagen Business School and Bocconi University.

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