Best Customer Testimonial Video Solutions

Key features? Most of these tools offer:

• Easy video recording and uploading — some fully self-serve others partly human-guided
• Customizable templates
• Editing tools
• Integration with CRM and marketing platforms
• Customizable branding
• Production tracking
• Analytics to track performance

The main benefits? Picture this: authentic, engaging content that builds trust and drives conversions. These tools help you showcase real customer experiences, which can be a game-changer for your brand credibility. Plus, they’re a breeze to share across social media and your website.

Who’s in the driver’s seat? Typically, marketing teams, but it’s some cases, sales leadership.

It’s mainly used by marketers, sales professionals, and customer success managers.

Basically, anyone who wants to leverage customer stories to boost their brand and close deals faster.

Implementing it? It’s a relatively plug-and-play experience.

Most of these solutions are designed to remove the burden of video production from you.

Also making a video customer testimonial isn’t exactly rocket science; it’s generally a pretty easy process. But there are a lot of details such as scheduling getting the right technical set up with the phone or camera and lighting, etc.

These these tools can help remove a lot of the tedious work involved with making these videos and also help you scale up the amount of customer testimonials that you’re able to produce

Plus, most offer great customer support to help you along the way.

Comparing them is like comparing apples to apples, but with a few oranges thrown in.

Testimonial Hero and Laudable are very similar and focused on providing easy video creation remotely.

Testimonial.to ShoutOut are good for quick, user-generated content.

And VideoAsk by Typeform is super interactive.

It really depends on your specific needs, preferences and budget.

Cost? You’re looking at a range here. Basic plans can start as low as $20-$50 per month, but for more advanced features, you might be shelling out more than $1000 per month. To make a one-off video customer testimonial video with one of these providers is typically around $3,000, and there’s often value in quantity discounts. Custom enterprise solutions? That’s a “call us for a quote” situation.

I’ve been a happy customer of TestimonialHero for years. In my opinion, they provide a great service to make professional customer testimonial videos with little effort needed by you the vendor or your customer.