Key features of the best Content Writing Services
Typically, some of the key characteristics include:
- a pool of writers with diversity in skills within various industries
- a self-serve option for placing and managing orders
- SEO tools for pushing up the visibility of your content
- integration with any current content management system in use.
Typically, you can start as small as one article and scale all the way to thousands of pieces of content per month if you really needed to.
Benefits of Content Writing Services
In my opinion, the main benefits are saving time, making more content while maintaining quality with a human touch, and reducing the risk of hiring a full-time employee or employees to create content in-house.
Who uses Content Writing Services
Really, any organization could use it, from young startups to large enterprises and everything in between, including digital marketing agencies or individual bloggers needing a scale-up of their content efforts.
This kind of service is for anyone who needs quality content but lacks staff or time to produce it within their org.
Implementation of Content Writing Services
It’s fairly straightforward: sign up, set your account preferences, and start ordering content.
In less than a week, you will often be receiving your first pieces.
The tough part here, though, lies in defining your content guidelines in a clear enough manner that it will allow writers to bring out your brand tone and style.
Also challenging is finding the right mix of quantity and quality with your content budget. Which will help your business more: 100 very good articles, or 10 excellent ones? It’ll depend on your needs.
Pricing: the cost of Content Writing Services
Prices varies a lot, as you may imagine, typically from a few cents to over a dollar a word, depending on the complexity of the content and the expertise needed.
In my experience in B2B software, I’d say these solutions are typically higher cost and quality than writers on a marketplace like Fiverr or UpWork and lower cost and quality than top freelancer writers in your domain.
Most platforms offer tiered pricing, sometimes subscription-based, so you can strike a balance according to your budget and volume and frequency needs of your content.
