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ActiveCampaign

ActiveCampaign
ActiveCampaign
Helping over 180,000+ businesses meaningfully engage with their customers with Customer Experience Automation (CXA). Streamline marketing automation and email marketing.
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Published: January 19, 2024

What is ActiveCampaign?

Imagine a platform that integrates email marketing, automation, sales automation, and CRM tools in one system.

ActiveCampaign specializes in helping businesses connect and engage with their customers more effectively. It offers tools to create customized emails, automate marketing workflows, and manage customer relationships, all focusing on enhancing customer experiences. With detailed reporting and analytics, users can track the success of their campaigns and gain insights into customer behavior.

ActiveCampaign is designed for businesses of all sizes, providing scalable solutions to grow alongside your company.

ActiveCampaign Demo Video

Which types of organizations is ActiveCampaign best suited for?

ActiveCampaign is designed for businesses of all sizes, providing scalable solutions to grow alongside your company.

It tailors its offerings to various sectors:

  • Technology
  • Blogger & Influencer
  • Education
  • Agency
  • Small Business
  • Entertainment & Events
  • Ecommerce
  • Travel & Hospitality
  • Non-Profit
  • Healthcare
  • Real Estate
  • Fitness & Nutrition
  • Enterprise

Each sector benefits from customized marketing automation, CRM, and email marketing solutions designed to meet its unique needs and challenges.

Use Cases

ActiveCampaign serves four main use cases:

  1. Marketing: This includes tools for email marketing, automation, personalization, site tracking, landing pages, and forms.
  2. Sales: This features CRM and sales engagement tools, automating sales processes and enhancing lead management.
  3. Ecommerce: It integrates with online stores for targeted marketing and automation, offering features like personalization and insights.
  4. Transactional: This is focused on API and SMTP for websites and apps, handling transactional emails and related functionalities.

Notable Features

Some of ActiveCampaign’s most notable features are:

  1. Automation: ActiveCampaign offers a powerful automation feature that allows users to create complex workflows and automate various marketing tasks. This includes sending personalized emails, segmenting contacts based on their behavior, and triggering actions based on specific conditions.
  2. Email Marketing: ActiveCampaign provides a comprehensive email marketing solution, allowing users to create and send professional-looking emails to their contacts. It offers a drag-and-drop email designer, customizable templates, and advanced personalization options to help businesses engage with their audience effectively.
  3. CRM Integration: ActiveCampaign integrates with popular customer relationship management (CRM) platforms, such as Salesforce and HubSpot. This integration enables businesses to sync their contact data, track customer interactions, and gain a holistic view of their customers’ journey, helping them make informed marketing decisions.

For more features, please watch the full ActiveCampaign demo video:

Price

ActiveCampaign offers four pricing packages: Lite, Plus, Professional, and Enterprise. The pricing varies based on the number of contacts you have and the features you need. Here is a general overview of the pricing packages:

  • Lite: This package starts at $9 per month for up to 1,000 contacts. It includes email marketing, newsletters, marketing automation, and basic CRM features.
  • Plus: The Plus package starts at $49 per month for up to 1,000 contacts. It includes all Lite features plus CRM with sales automation, contact and lead scoring, and SMS marketing.
  • Professional: The Professional package starts at $129 per month for up to 2,500 contacts. It includes all Plus features plus site messaging, attribution, and advanced automation features.
  • Enterprise: The Enterprise package is designed for larger businesses and starts at $350 per month for up to 2,500 contacts. It includes all Professional features plus custom reporting, a dedicated account rep, and additional services.

The price rises by number of contacts held in ActiveCamapign. Please note that these prices are subject to change, and it’s recommended to visit the ActiveCampaign website or contact their sales team for the most up-to-date pricing information.

Customer Success Stories

Here are several customer success stories for ActiveCampaign:

  1. Party Headphones
    • Use Case: Improved lead attribution, order fulfillment, and integration between email system and support platform.
    • Main Result: 3x faster client intake, 480% increase in the number of contacts.
  2. Wonsulting
    • Use Case: Automation of manual email processes and customer tracking.
    • Main Result: 30% revenue from one email automation, 500K run rate in 12 months, 25K newsletter signups in one month.
  3. Caffeine Army
    • Use Case: Overcoming software constraints in customer organization and integration challenges.
    • Main Result: 21% inactive leads recovered, 206% revenue growth YoY, 25% average open rate across all emails.

ActiveCampaign Reviews

Read the best ActiveCampaign reviews by verified users here:

Note: review counts as of January 12th, 2024.

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign is a comprehensive marketing automation platform that helps businesses automate their marketing and sales processes.

What features does ActiveCampaign offer?

ActiveCampaign offers a wide range of features including email marketing, CRM, marketing automation, lead scoring, website tracking, and more.

Is ActiveCampaign suitable for small businesses?

Yes, ActiveCampaign is suitable for small businesses as it offers affordable pricing plans and scalable features that can be tailored to meet the needs of small businesses.

Can ActiveCampaign integrate with other tools and platforms?

Yes, ActiveCampaign integrates with various tools and platforms such as CRM systems, e-commerce platforms, social media platforms, and more, allowing for seamless data synchronization and enhanced marketing capabilities.

Does ActiveCampaign provide customer support?

Yes, ActiveCampaign provides customer support through various channels including live chat, email, and phone support, ensuring that users receive assistance whenever they need it.

Still have questions? Get in touch

Learn More About ActiveCampaign

Want to learn about ActiveCampaign?
Learn more on their site.

Visit ActiveCampaign

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Author

  • Joe Kevens

    I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

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