While many B2B software review sites mainly serve the North American market, OMR Reviews has a different focus. It’s geared toward the DACH (Germany, Austria, and Switzerland – the countries in Europe with German-speaking majorities) market, making it an important review site for software vendors targeting the German-speaking market.
Should your SaaS company maintain a listing or invest in one of the site’s paid programs? Learn how OMR Reviews works for B2B buyers and vendors, and take a closer look at the site’s methodology and review management services.
What is OMR Reviews?
OMR Reviews is owned by digital media company OMR. The company launched in 2011 with an online marketing conference.
Since then, it’s evolved into a 360-degree business focused on marketing and advertising technology. OMR has an event program with an annual festival, several podcasts, and a review portal.
The company’s software review portal launched in 2020 after founder Philipp Westermeyer noted, “Why can I search for the best flights and hotels on 4,000 pages, but can’t find the best software anywhere?”
As of 2023, Christian Luhmann is Head of OMR Reviews. The company is headquartered in Hamburg, Germany, and publishes content primarily in German.
Who is OMR Reviews for?
OMR Reviews is a B2B software review site for the DACH market. It lists software for small business, mid-market, and enterprise buyers.
Overview for software vendors
Altogether, OMR Reviews has over 150 software categories with 4,000+ product listings. Its most popular categories focus on marketing and ad tech, but the site also hosts everything from project management to supply chain logistics products.
In the DACH region, OMR outranks sites like G2 and Capterra for software categories like marketing automation and CRM platforms, according to Marvin Müller, Lead Marketing and User Generated Content at OMR.
How do you claim your product profile?
To get listed on OMR Reviews, start by clicking the Offer Software button on the site’s homepage. Then complete the survey by answering questions about your company and product. The survey is very brief, so you can expect to provide more information once your request is vetted.
How do you optimize your product profile?
To optimize your free software listing, provide an overview of your product, a list of available features, and a pricing table. OMR also supports product screenshots and videos to give buyers a sense of the product’s user interface (UI) and capabilities.
What’s a good example of an OMR Reviews product listing?
The Channable product page features a verified profile, complete with an overview of the software, an introductory video, a feature list, and a pricing table. The page also shows popular alternatives, which buyers can compare directly.
In addition, the listing displays user ratings and reviews, along with Channable’s Top Rated award (more on this below). From this profile, buyers can visit the company’s website or submit a contact form via OMR Reviews.
Overview for software buyers
With over 40,000 software reviews, the site has plenty of helpful data for B2B buyers in the DACH region.
How do you research software companies?
As a buyer, you can research software by browsing categories or searching for specific platforms. From there, you can check the feature list, get a closer look at the UI, review the pricing, and consider alternatives.
To learn more about other buyers’ experience with the software, take a look at the ratings for user friendliness, customer support, setup, and requirements. Then scroll down to read the reviews.
To find the most informative reviews, use the site’s keyword selection. Choose keywords that relate to your use case or requirements to locate reviews that are more likely to guide your purchase decision.
OMR makes it easy to compare two or more software options. From the Alternatives section of any product listing, select another product so you can compare ratings, reviews, and price side by side.
OMR Reviews also provides buying guides for select categories. These downloadable guides feature OMR Grids (more on this below), detailed comparisons, expert insights, and buyers’ reviews.
How do you review software companies?
To write a review, you’ll need to register either your email address or your LinkedIn profile for verification. Then you’ll see a prompt to give the software an overall rating and share your experience.
OMR encourages reviewers to write more in-depth—and therefore more helpful—reviews by requesting at least three details each about likes/advantages and dislikes/disadvantages.
How does OMR Reviews work?
In addition to free listings, OMR Reviews offers software awards and premium programs for vendors.
What is an OMR Score?
This score refers to the site’s methodology for sorting and displaying reviews. By default, software categories sort products based on the OMR Score, which considers the average rating and the total number of reviews.
Because the number of reviews affects the OMR Score, getting more reviews helps products rank and get more traffic, according to Müller. And because OMR Reviews is smaller than sites like G2 or TrustRadius, it’s easier to rank at the top of an OMR Reviews category—making it a savvy choice for software vendors that want to reach buyers in the DACH region.
How do OMR Grids work?
OMR Grids help buyers visualize categories by charting products in terms of market presence and net promoter score (NPS). Products are color coded based on their status as a market leader, high performer, niche provider, or challenger.
These grids display in downloadable category guides. They’re accompanied by an overview of the top vendors in the category and expert insights on the industry.
What are OMR Awards?
OMR Reviews distinguishes notable software with two main awards. Top-Rated and Leader badges display on the company’s product page.
Leader awards go to the best tool in a category, based on the number of reviews and the rating. They’re awarded quarterly.
Top-Rated awards go to all products that have received at least 10 reviews in the previous quarter and that have an average NPS of at least 8.
How can software vendors get more reviews?
In addition to requesting reviews from current customers, vendors can take advantage of OMR’s review management service. One way OMR encourages buyers to share their experiences is by offering incentives directly in the review workflow.
For example, the site offers Amazon gift cards as a nominal incentive for reviewing software like ComX and ebuero.
How does OMR make money?
OMR supplements its free software listings with paid services. The company has annual plans starting at €8,000 for solutions such as review management, buyer intent reports, and sponsored content. As a digital media company, OMR also makes money via a wide range of other programs, including events, conferences, and podcasts.
Is OMR Reviews trustworthy?
Like most B2B software review sites, OMR Reviews has a strict vetting and verification process. The site doesn’t allow reviews from biased sources and prohibits companies from soliciting only positive reviews.
Next steps to learn more
For software vendors in the DACH region, OMR Reviews is an invaluable source of social proof and industry insights. To leverage SaaS buyer reviews fully, explore the top B2B software review sites and learn how they can support your demand generation efforts.
