Ari Hoffman is the VP of Customer Marketing and Advocacy at Influitive. He is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry. A TOP25 Influencer in Customer Marketing & Advocacy and a Top 50 Customer Success Influencer, he's led CMA at MindTouch, Coveo, Base, and Influitive. He's also a CMA Exchange Vision Board Member, Chairperson for the Customer Marketing Summit, and a Board Advisor for the Customer Success and Insights MBA Program at the University of San Francisco School of Management.
I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).