April 26, 2023

Authors

• 
  Elizabeth Melton

  Elizabeth Melton is a freelance content writer and partnerships consultant for B2B SaaS companies. She's worked at Accenture as a Salesforce consultant and held several GTM roles at companies like BlackLine and Molina, and startups like Retina AI, mParticle, and Coco. She's written for B2B SaaS companies like Navattic, Channeltivity, and Zapier and VCs like Insight Partners and Firstmark Capital. You can see her past work on past work and testimonials on her website: www.lizthewordsmith.com

• 
  Joe Kevens

  I'm the Founder and Editor-In-Chief of B2B SaaS Reviews. I'm also the Director of Demand Generation at PartnerStack, the #1 platform purpose-built for partner management and affiliate marketing in B2B SaaS. Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).