How Informatica increased their reference fulfillment rate to 95%
Learn how Informatica drove reference-based sales effort though customer storytelling across their global team with RO Innovation.
Customer Reference Management Software
Serve up the best customer references when you need them with Upland RO Innovation. Accelerate sales cycles. Be one step closer to closing that deal.
Turn customer references into your competitive edge without all the hiccups (or spreadsheets)
Scrambling for references?
Nobody has time to quadruple check if customer info is accurate. Use automated workflows to keep customer reference info up to date. No more wrong references, frantic emails, or time lost.
Sales cycle delays?
Customer references influence 80-85% of all B2B purchases – that's a whole lotta leads to turn into customers. Arm your sales team with ready-to-go references and testimonials that win deals based on customer journey, persona, use case, and more.
Finding it hard to build peer-to-peer trust?
95% of B2B professionals trust peers. Fill your reference pipeline with more customers so you can tap into their experiences to build peer-to-peer trust.
Worried about customer burnout and fatigue?
Track, save requests, and keep your reference funnel sustainable and engaged. Prevent overusing references or overloading your best customers.
Build stronger customer relationships
“We want to tell the Informatica story through the eyes and experiences of our customers. RO Innovation has allowed us to do that.”
Michelle Gardner
Sr. Director of Customer Advocacy Informatica
Why Choose Upland RO Innovation?
Organized customer references that spark joy
Robust analytics to make informed decisions
Responsive support and technical expertise
A complete hub for all things customer reference
Customer references, the right way. All the tools you need to increase your speed to reference, revenue, and more.
References on demand
Customer references, the right way. All the tools you need to increase your speed to reference, revenue, and more.
Spotlights
Filter and find relevant customer quotes and facts for your next sales call in a click. Spend more time closing deals, not reference searching.
Name drop
Access approved and relevant customer references quickly. Share specific references to speed up the sales process.
Sales collateral
Want to go beyond generic content? Put together unique reference material to show your prospects a more personal touch.
Sending thresholds
Avoid customer reference burnout and keep customers engaged by aligning customers with activities they want to engage in.
Logo use
Does your prospect want to know who your customers are? Find customer logos to share in your sales calls.
Nominations
Have happy customers who want to be references? Nominate your biggest ambassadors and champions. Track your nominations.
Record sales wins
Won a deal with a customer reference? Record the entire process, including references, quotes, and facts used to speed up future sales calls.
Not just another customer reference program
How do some companies build customer reference programs that drive revenue while others don’t? The short answer: They’ve got customer reference management software that empowers. Get expert advice on how to build a program that drives revenue.
Put your references to work, seamlessly
RO Innovation integrates seamlessly with your tech stack, streamlining your customer reference management program. Our integrations eliminate manual data entry, leverage your tech stack's power, enhance your customer reference program, optimize your workflow, and drive better results.
Learn moreReliable software. Real results.
