I’ve done the work: I’ve been getting, leveraging, and measuring reviews for years at business software companies like PartnerStack, LevelJump, and Influitive.
I’ve worked on all parts of reviews: I’ve generated reviews, made content from reviews (video testimonials, case studies, etc.), leveraged reviews and review site accomplishments for demand gen, and I’ve measured the impact of reviews on the business.
I’ve seen the impact on different functions: I’ve seen first-hand how reviews impact Demand Generation, Sales, Business Development, Customer Success, and even Partnerships, as reviews are rising in app marketplaces like the Salesforce AppExchange and the HubSpot App Marketplace.
I’ve done the research: I’ve thoroughly researched how business software companies approach user reviews.
I’ve interviewed the subject matter experts: I’m far from being the foremost expert on reviews in business software, so I interview review experts and authorities to fill in the knowledge gaps.
I’m a long-time student of Marketing: I’ve studied marketing since college and decided to focus on reviews as my area of subject matter expertise because I believe it’s one of the strongest driving forces behind how today’s business software buyer makes purchase decisions.
I’ve done the training: I’ve worked at Influitive, the category creator of customer advocacy, where I learned review best practices.
I’m a neutral third party on review sites: I “review the review sites” as a neutral third party to help you navigate where to get reviews and how to prioritize your resources on them.
I’m focused on reviews: Unlike blogs, podcasts, and communities that focus on everything related to a specific function like Customer Marketing & Advocacy or Demand Generation, the B2B SaaS Reviews site is laser-focused on one topic, online reviews, which means we’ll likely go deeper on the subject here than elsewhere.
I’ve accomplished success with reviews: I’ve helped PartnerStack achieve market leadership status by getting online reviews to go from 9th place to 1st place in their primary category on their business’s most important review site, which now influences 40% of the company’s revenue.
